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Presidents and Governors Forum September 18, 2011

Fundraising and Sponsorship. Presidents and Governors Forum September 18, 2011. Foundation History. Founded in 1994 501(c)(3) organization Original purpose: to purchase, finance, and renovate new ASCE Headquarters building. Mission.

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Presidents and Governors Forum September 18, 2011

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  1. Fundraisingand Sponsorship Presidents and Governors ForumSeptember 18, 2011

  2. Foundation History Founded in 1994 501(c)(3) organization Original purpose: to purchase, finance, and renovate new ASCE Headquarters building

  3. Mission to provide support, through fundraising and philanthropy, for programs and initiatives that enhance quality of life and promote the civil engineering profession.

  4. What We Funded in 2011 $75,000 to conduct a Study on the Economic and Social Effects of Failure to Act on Infrastructure  $100,000 for Infrastructure Summit  $400,000 to support the Sustainable Infrastructure Project Rating Tool (Phase 2)

  5. $750,000 to ASCEin 2012

  6. THE BASICS • Fundamental principle of fundraising • People give to people • Ask the right person, at the right time, for the right amount! • Thank your donors again--and again!

  7. FOCUSING ON THE FIVE CsFOR SUCCESS • Constituents • Competition • Case • Communication • Commitment

  8. THE PLAN • Define the funding need • Develop a plan • Develop a case for support • Track, monitor and evaluate

  9. METHODS • Annual Appeals • Capital Campaigns • Foundation/Corporate Giving • Planned Giving/Legacy Giving • Special Events • Sponsorships

  10. SPONSORSHIPSExpand profits • Establish a sponsorship committee • Develop sponsorship opportunities • Assign dollar amounts to opportunities based on visibility and value to sponsor not the cost of the event • Develop a prospect list • Identify the right person to make the ask • Fulfill commitments • Thank your sponsors! • Ask them again next year.

  11. DEFINING YOUR CASE FOR SUPPORT • Describe your cause or case • Relate it to your community • Demonstrate it as real • Convince the donor that the cause is worth supporting • Explain how the funds will be used • Create a sense of urgency

  12. DONOR-CENTRIC APPROACH • The Golden Rule “Do unto to others as you would have them do unto you” • The Platinum Rule “Do unto others as they’d like done unto them”

  13. SAYING THANK YOU You can never say thank you enough Send your thank you in a timely manner Recognize your donors at your events Cultivate your donors for future gifts

  14. Foundation Staff • Christine Williams, CFRE • Executive Vice President • 703/295-6346 • Fred Spaziani • Sr. Manager, Foundation Operations • 703/295-6348 • Natalie Zundel • Manager, Major Gifts • 703/295-6347

  15. AUDIENCE PARTICIPATION • Create your case for support A brief, clear statement that communicates the purpose, program and financial needs of your organization, to answer the question of why you are raising funds. • Who is the organization and what does it do? • Why does it exist?  • What is distinctive about the organization? • What must be accomplished?  • How will this campaign enable it to be accomplished?  • How can the donor become involved? • What's in it for the donor-i.e., why should they give to this effort

  16. Questions???? Christine Williams, CFRE Phone: 703/295-6346 ASCE Foundation Phone: 703/295-6342 ascefoundation@asce.org www.asce.org/foundation

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