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Media Relations Strategy for Linguistics in the News

Learn effective strategies for getting linguistic content featured in mainstream media, including language and science websites, magazines, and podcasts. Understand the importance of storytelling and finding the right angle. Contact Michelle A. McSweeney for consultation.

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Media Relations Strategy for Linguistics in the News

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  1. Michelle A. McSweeney, PhDCo-host, SubtextVisiting Assistant Professor, Pratt InstituteAdjunct Assistant Professor, CUNY Graduate CenterDirector Data Quality, Converseon.aimichelleamcsweeney.commichelleamcsweeney@gmail.com

  2. Linguistics in the NewsAugust 22, 2019 Anne CurzanUniversity of Michigan

  3. “You can’t say ‘antecedent’ on NPR!" LSA Webinar on Media RelationsAug. 23, 2019 Geoff NunbergSchool of Information, UC Berkeleynunberg@berkeley.edu

  4. What to ask • •Where is it going? • Science websites • Language websites • General magazines • Alumni magazines • University comms office • Podcasts/TV news/public radio etc.

  5. What to ask • •Where is it going? • •Who’s reading it? Who’s editing it? • Language is not a beat! • •Why do they need or want this information/Why does it matter? • •What do they already know/believe? • •Why now? Any hook? Relevant point of entry? • •Fashioning the lede • •Tell me a story: the importance of anecdotes

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