1 / 7

The Kendra Initiative

The Kendra Initiative. Mike Edwards CEO Michael Edwards & Associates. What we do. Intellectual Property Management & Protection Consultancy New Media Business Development Consultancy Advise private companies, government departments and European Commission on IP issues

jarvis
Download Presentation

The Kendra Initiative

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Kendra Initiative Mike Edwards CEO Michael Edwards & Associates Michael Edwards & Associates

  2. What we do • Intellectual Property Management & Protection Consultancy • New Media Business Development Consultancy • Advise private companies, government departments and European Commission on IP issues • Primary emphasis on digital content delivery, and facilitating technologies • Licence negotiation – helping to untangle the web of licenses needed • Strategic and commercial advice Michael Edwards & Associates

  3. Mike Edwards • IFPI anti-piracy • CBS Records /Sony Music • Sony Music Publishing • Flame Tree Music Group/Timbuktu Records • IFPI – Head of Operations • Anti-piracy • Technology • Licensing • CST Ltd – CEO • Michael Edwards & Associates Michael Edwards & Associates

  4. Relevant Activities Michael Edwards & Associates

  5. Problems: content discovery, description, visibility, and search • Consumers • Known music • Title, artist, tune, genre • Introductions to new music • Similar to… • Trying to explore the infinite universe of new music • Creators • How to make your music findable • How to ensure that you (and not a total stranger) are able to monetise use of your music • The Old Model v Web 2.0 • B2B • Producers of Cross Media content • Advertisers • Film and TV Michael Edwards & Associates

  6. Solution • Standards? • Search for Standards in digital music has not been a happy one • SDMI • Interaction and communication with other groups: • E.g. AXMEDIS • MUSE • Standardisation of interfaces within Digital Media Management Systems to facilitate the electronic delivery of sound recordings, text and artwork. • Survey of Embedded Signalling Systems with a view to selecting one system to develop as world-wide standard. • Survey of Encryption Technology applicable to Digital Media Files, with a view to possibly selecting one system to develop as a standard. • The year? • 1996 Michael Edwards & Associates

  7. Thank You Mike Edwards Michael Edwards & Associates Tel: +44 20 8255 9829 Email: info@michaeledwards.biz Michael Edwards & Associates

More Related