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Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”

Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”. 04.09.12 ENGL 1301 EPCC @ rwmonty. Objective. To analyze an artifact for its discursive features Considers “linguistic” as well as visual components Analysis is based on Semiotics. What is Semiotics?.

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Reading an excerpt from: Roland Barthes’s “Rhetoric of the Image’”

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  1. Reading an excerpt from:Roland Barthes’s “Rhetoric of the Image’” 04.09.12 ENGL 1301 EPCC @rwmonty

  2. Objective • To analyze an artifact for its discursive features • Considers “linguistic” as well as visual components • Analysis is based on Semiotics

  3. What is Semiotics? • Saussure’s thesis: • Relationship between two real world things is an arbitrary one • Sign: • Something that stands for something else • A function of the signifier and the signified

  4. Which are…? Signifier Signified • Real world symbols • Ex: the words “spaghetti” • The real world thing • Ex: the tubular, stringy pasta

  5. Objective • The purpose of this type of analysis is to what messages are being conveyed by the discourse • This leads us into rhetorical analyses and discursive analyses • We’ll get to these later

  6. What you need to do • Read and take notes on the Barthes article • What is he analyzing? • What assumptions does he make during this reading? • What are his results? • Find an artifact related to your discourse community • Bring all of this to our next class on Monday, April 16

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