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The University of Sheffield on iTunes U – opportunities and costs

The University of Sheffield on iTunes U – opportunities and costs. Dr Graham McElearney Learning and Teaching Services. The University of Sheffield on iTunes U. What is iTunes U? Who is using it and what does it offer? What does UoS need to do? Conclusions/discussion. iTunes U.

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The University of Sheffield on iTunes U – opportunities and costs

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  1. The University of Sheffield on iTunes U – opportunities and costs Dr Graham McElearney Learning and Teaching Services

  2. The University of Sheffield on iTunes U • What is iTunes U? • Who is using it and what does it offer? • What does UoS need to do? • Conclusions/discussion

  3. iTunes U • An extension to the iTunes music store • Opened in US in 2007 • Aim – to make academic content freely available to the public • Audio and Video content supported • Free of charge to the institution

  4. iTunes U in the UK • Became available in June 2008 • OU, TCD, UCL to start • October – Oxford and Cambridge • Warwick most recent • Look at Oxford…… • http://itunes.ox.ac.uk/

  5. iTunes U – the benefits to the OU • Over 4,167,869 downloads • 493,000 visitors downloaded files • 75,000 downloads/week • 87% of visitors from outside UK • 1 in 7 go to OU website • 163 albums containing 1,326 tracks (491 audio, 1014 video)

  6. iTunes U – benefits to Oxford • 560,000 downloads in four months • 2-3,000 per week on popular items • Stiglitz credit crunch series topped download charts for five weeks

  7. iTunes U at Sheffield…..? • Branding - Yes • Content – 250 items minimum – Not Yet…? • Recurrent commitment to record material…. • Recurrent commitment to quality control, uploading, metadata….. • Highest level Institutional backing? • Oxford have just advertised a post…

  8. iTunes U at Sheffield – next steps…? • What sort of content do we want? • Cathederal and the Bazaar • What have we got already? • Content audit • Filling the gap • Digitise existing material • Procure new content

  9. iTunes U at Sheffield – possible content • VC’s address • http://podcast.ulcc.ac.uk/accounts/UniversityofSheffield/vc_12_2008.xml • Year in the Life • http//podcast.ulcc.ac.uk/accounts/UniversityofSheffield/yearinlife.xml • Mobile field training for archaeologists • http://podcast.ulcc.ac.uk/accounts/UniversityofSheffield/iDig.xml

  10. iTunes U at Sheffield - conclusions • We have production and delivery already • Very clear statistics and success stories • But a very real cost too • Not the only channel… • YouTube • “only one click away from a dog on a skateboard” • http://projects.kmi.open.ac.uk/itunesu/research/

  11. Our Values • World class institution • Education transforms lives • Responsibility to be inclusive • iTunes U could be a real contribution?

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