Sofia, Bulgaria, November 12, 2012

1. Benefits of competition for low-income groupshaving an advantage over competition is like having a gun in a fight with knives Sofia, Bulgaria, November 12, 2012

2. Benefits of competition for low-income groups Condition of effective economy of a certain country • Harmonization of sectoral policies • Harmonized applcation of sectoral policies in a market legislation

3. Benefits of competition for low-income groups Aim of the market competition policy: • Protection of the overall competition processes of all participants in the market • Creation of conditions for fair market competition of all participants in the market

4. Benefits of competition for low-income groups Potential source of problems for small-sized companies • Mergers and acquisitions, namely concentrations of medium-sized and large enterprises

5. Benefits of competition for low-income groups Fair market competition Fair market competition enables undertakings to have a fair market competition at four levels of competition as follows: • Competition of brands – competition is composed of similar products directed to the same consumers with similar prices, • Competition within an industry – among undertakings producing the same product or products assortment, • Competition from the point of view of satisfying the same needs (car industry etc), but also at the level of, • Generic production – all undertakings aimed at sale of products are meant by competition.

6. Benefits of competition for low-income groups Strategic associations as a chance for small-sized enterprises • formed with the aim to extend the market as well as to stabilize business activities of undertakings • They increase their competitive postitons trough joint marketing arrangements, licensing, R&D, procurements, joint investments, access to modern technologies, access to rare resources, simplified conditions to enter the market etc.