Imagine…

1. Imagine… • A single dietary supplement which provides the following, but not limited to… • Reduces menstrual cramping • Supports a healthy complexion • Maintain joint flexibility • Promote/support cardiovascular health • Maintain healthy circulation • Maintain healthy cholesterol levels • Support visual health/visual acuity • Supports healthy blood glucose levels • Supports healthy sperm quality

2. Integrated Marketing Communications Plan forOPC3

3. The Problem… • Market America, the creator of OPC3, is an Internet based company • OPC3 does not have the brand awareness it needs, or deserves, in order to be the leading dietary supplement on the market • Consumers are not educated about the difference and the benefits of an isotonic dietary supplement compared to a solid dietary supplement

4. Executive Summary • OPC3’s mission is to educate consumers on the intense health benefits of consuming the isotonic dietary supplement compared to taking a solid dietary supplement, causing them to switch to consuming OPC3 regularly • OPC3 will educate physicians about the benefits of OPC3, provide sample bottles, and provide informational reading for the waiting room • By creating a partnership with sports drinks such as PowerAde and Gatorade OPC3 can be seen as a performance enhancer rather than a dietary supplement • Both athletes and physicians are dedicated to products they use and brands that they trust. By becoming regular OPC3 users and those who refer it, will create a dedicated long term customer base.

5. Competitor’s WeaknessesProducts not changing with the time Solid supplements hard to swallow Restrictions on consumption based on age Need more than one supplement to provide all nutritional benefits Competition All products which fall into the category of dietary supplements Competitor’s Strengths Household name Been around longer therefore they are trusted Cheaper Currently sold in retail stores Recognition Competitive Strategy Instead of using traditional advertising medium, OPC3 will rely highly on referral and word of mouth advertisements. This will be done through physicians, coaches, and professional athletes. Along with usual television, radio, and print media.

6. Marketing Communication Objectives OPC3 is the first product that will be marketed to athletes that can not only help their performance in the long run, but will also benefit their overall health. By creating awareness in a physician’s office, and relying on referral from the physician themselves, OPC3 will have a cutting edge on other dietary supplements. By supplying the waiting room with information about OPC3 patients will realize that their physician trusts the product, as they trust their physician they will most likely be eager to learn and try OPC3

7. Strategic Idea With the use of celebrity athlete’s admiration will be created in adolescent, college, and young professional’s athletes to invest in a performance enhancer that their idols rely on. By advertising with sports drinks such as PowerAde and Gatorade, OPC3 will be a key ingredient athletes turn to in order to achieve the best possible performance that they can. With informational packets through physician offices, patients will feel responsible for their own well being. By educating themselves before their appointments, questions will be relevant in their mind in time for them to be with the physician. Physicians will be educated on the benefits of OPC3 in order to properly refer patients to become regular users. Currently there is no one product in the market that can be targeted to such a wide variety from athletes to physicians to anyone that is health conscious. Dietary supplements on the market today promise one or two specific benefits. OPC3 can be used for a variety of needs such as enhancing an athletic performance, to increasing blood flow and muscle endurance to lessen risk of injury, to promote healthy skin, lessen menstrual pain, to improving joint flexibility. OPC3 is the only dietary supplement that can be taken by anyone and improve any factor of their health

8. Tactics Advertising OPC3 will be advertised in correlation with sports drinks such as Gatorade and PowerAde. This will be done through television, print media, and radio. OPC3 will be advertised as the sports drinks new addition. Just mix in the OPC3 with your sports drink and be hydrated and maximize your performance. Strengths - will create the vision of OPC3 as being an athletic performance enhancer easily mixed with an athletic hydrator, not a typical solid dietary supplement pill. Weaknesses - athletes not wanting to take the time to mix OPC3 into their drink, or not liking the flavor mix of OPC3 grape and their sports drink flavor Utilize celebrity athletes as a form of advertisement. Televised games will show during timeouts and commercial breaks OPC3 as the athlete’s choice of vitamin before playing. Print advertisements will also utilize celebrity athletes by picturing them in their element with OPC3. Strengths- will generate admiration among non professional athletes to want to enhance their performance like their idols. Weakness - when non-professional athletes have negative feelings about a celebrity athlete, possibly correlating such negative feelings to OPC3.

9. Advertised through informational brochures throughout physician offices. Take home packets with information and research will be provided to take home, while informational signs and charts comparing OPC3 with other dietary supplements will be displayed through the waiting room of physician’s offices. Strengths- allows patients to feel in control of their own health by going into the physician and already knowing the basics of OPC3 making the conversation easier about inquiring about taking OPC3. Weakness – leaving it to the client to read up on the information provided to educate them on the product may leave them to believe OPC3 just as another dietary supplement that is already on the market. If they are unable to comprehend the information provided they may not inquire about OPC3 to their physician.

10. Personal Selling OPC3 will rely heavily on word of mouth advertising. OPC3 will directly educate physicians on the benefits of OPC3 for all and any health needs one may have. In doing so, physicians will then be able to tailor the message they deliver to patients. Whether the patient is suffering from severe menstrual cramps, feels their vision is not what it used to be, or just feels the process of aging weighing on their body the physician will be able to specifically tailor the message of OPC3 to each patient. Strengths – Physicians most commonly have a matured relationship with their patients, knowing them and their needs better than any advertisement or sales personnel allowing the message to be as specific and relevant as need be. Weakness – If patients do not inquire about OPC3, physicians being so busy may not remember to mention it. By partnering local distributors with athletic teams in the area, athletes and coaches alike can have a personal relationship with their OPC3 supplier. This will allow the team to remain stocked with OPC3 at all times, while also allowing the distributor to tailor the needs of the team whether they’re lacking in endurance, want to improve flexibility, or are hesitant about injuries. Strengths – Allows a relationship to be built between team and distributor promising a higher return of purchases. Weakness – If a few team mates, or a coach, are not educated about the benefits of OPC3 or are not open minded about learning, the entire team may suffer and choose to not purchase.

11. Event Marketing OPC3 will host meet and greets with celebrity athletes in specific cities. OPC3 will be providing children with the opportunity to meet with their favorite athletes and even have some time on the court with them. OPC3 trial packets will be available for all guests to take home, while tee shirts with the OPC3 logo will also be a keepsake for children and adults that attend. OPC3 will also sponsor local sports teams while having their logo displayed upon the uniforms. In doing this OPC3 will generate excitement among players by allowing them to wear a brand that their favorite celebrity athlete endorse. OPC 3

12. OPC3 will also sponsor and hold health care events such as breast examinations, blood drives, cancer walks, and Aids awareness events. Such events will allow OPC3 to become part of the community of those concerned about their health. While also allowing them to be recognized as a dietary supplement that though may not cure diseases, will help to prevent them, or improve one’s health if they have been previously diagnosed. • Strength – Will generate a feeling of community among consumers and OPC3 by recognizing the effort OPC3 puts into the community in order to Educate residents • on how to live a healthier longer life. • Weakness – Such health events, meet and greets, and support of local sports teams may not be relevant or possible every location, therefore not • including all consumers

13. Conclusion OPC3 is a one of a kind isotonic dietary supplement which can easily reak way into the market of athletes, physicians, and those who are health conscious. This will be done by targeting athletes in a way that shows OPC3 as a unique performance enhancer. While physicians are targeted specifically in order to use them and their education as word of mouth referrals to patients they feel are health conscious and would be open minded to use OPC3, or those patients they have and know would benefit from taking OPC3.