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Acquiring customers is one of the biggest obstacles new agents face and there are hundreds and hundreds of suggested solutions.<br><br>Why do you know what works best for others? You don't-which is why testing several options and approaches is necessary before you figure out what works!
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WHERE TO FIND CUSTOMERS AS A NEW INSURANCE AGENT Tips for Generating New Insurance Client Leads
Summary of Topics Learn How To Market Yourself Join An Insurance Cluster Or Network Utilize Technology And Social Media Create A Customer Referral Program Focus On Traditional Lead Generation Techniques
Finding clients as a new insurance agent can be challenging. Here are 5 tips to make your lead generation goals easier and more effective.
LEARN HOW TO MARKET YOURSELF LEARN HOW TO MARKET YOURSELF What you say during the first interaction with your prospects can have more influence on your success than you might think. It sets the stage for all future interactions.
JOIN AN INSURANCE CLUSTER OR NETWORK An insurance cluster or network is a formal association of insurance agencies established to provide members with mutual support and group benefits, while remaining independent agents.
UTILIZE TECHNOLOGY AND SOCIAL MEDIA Use social media platforms like Facebook, LinkedIn, Twitter, Yelp, and Instagram and consider online advertising to expand your reach
CREATE A CUSTOMER REFERRAL PROGRAM • Decide what your referral program will look like. • Some ideas include: • Monthly drawings with giveaways for things like movie tickets, restaurant, or spa gift certificates or lower-budget items like recognition on your website or social media sites • Small gift cards ($5-$10) to local establishments like coffee shops, gift stores, and other small businesses • Lottery tickets or scratch cards
TELEMARKETING PURCHASE LISTS DIRECT MARKETING MAILINGS INVEST IN TRADITIONAL MEDIA ADS FOCUS ON TRADITIONAL LEAD GENERATION TECHNIQUES (in-house cold calling or hire an agency) (emails, mailing addresses, telephone numbers, etc.) (postcards, newsletters, etc.) like newspapers, radio, or TV
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