Generating Targeted Leads for Jewelers

1. Generating Targeted Leads for Jewelers • Encourage Customer Referrals One of the best means to get new clients is through the referral of happy ones. Assuming that you have a truly good product or service, it only takes a satisfactory customer experience for one client to tell their network about you. In addition, leads brought about by referrals are likely to be qualified as existing clients tend to point their friends to the right brand—in this case you.

2. Generating Targeted Leads for Jewelers 2. Use SEO, SEM, and PPC When done right, the combination of search engine optimization, search engine marketing, and Pay per Click will help you find your leads and guide them to your site. Identify long-tail keywords related to your brand and your products, and build useful content around these to increase your relevancy in the search engines. As you build authority in these keywords, you increase the chances of your site turning up on the results and your targeted leads in finding you.

3. Generating Targeted Leads for Jewelers 3. Explore Cross-promotions and Co-marketing. The general idea behind cross-promotion and co-marketing is that you work with related businesses that are not exactly your competitors so that you can refer to each other your own leads. For instance, if you partner your homemade jewelry store with an online giftwrapping service, the latter can give a discount to the leads who buy from you and have their gifts wrapped by your partner. This is a mutually beneficial way to advertise and to extend your reach to your target leads.

4. Generating Targeted Leads for Jewelers 4. Create Valuable Content As online shopping gets more prevalent, a lot of consumers tend to rely on other people’s reviews before buying a product. It is crucial then that you publish on your site informative and evergreen content to give your target leads a substantial background on your product or service. However, keep the selling tone in your content at a minimum. Instead, aim to educate your target leads through white papers, e-books, and webinars.

5. Generating Targeted Leads for Jewelers 5. Rank Your Leads You may have qualified leads already but not all of them have the same needs, challenges, and knowledge about your product or service. To help you determine the kind of response you need to give your leads, you can score them according to a scale of 1-5, where 1 is being of low priority and 5 the most urgent. This way, you can attend to the leads that have the most critical need of your services and see the results according to the campaign you customized for them.

6. Generating Targeted Leads for Jewelers 6. Use Multi-Device Targeting Strategies. Retargeting and remarketing is a common practice in the digital marketing scene, but mostly on leads that use the computer. However, it is now possible to generate leads that depend on mobile gadgets, which means you can up the chances of doubling the leads you gather.

7. Generating Targeted Leads for Jewelers 7. Exploit Next-Generation SEO The presence of the Hummingbird algorithm in Google’s search engine has prompted many marketers to review and change the keywords use to conversational, long-tail ones. In addition, Hummingbird is also responsive to voice searches whether the query was made using a computer or a mobile device.

8. Generating Targeted Leads for Jewelers 8. Measure Campaigns based on ROI In the past, digital marketers depended largely on rankings to gauge their campaign’s success. However, high rankings don’t automatically translate to high ROI. You need to have a clear idea of the campaign’s value, as well as the value you spend on each channel you use and every method you utilize. You also have to create a corresponding measurement and review process to help you evaluate whether your chosen methods and channels are working (i.e. they are generating your target ROI).

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