Best Tips for Generating Insurance Leads

1. Tips for Generating Insurance Leads www.prospectsforagents.com

2. Are you responsible for generating your own insurance leads? Insurance lead generation can be tough, and requires investing time and often money. Consistently generating quality leads through online forms, in- person events, or old fashioned networking isn’t easy. www.prospectsforagents.com

3. Today's Discussion Outline of Topics 1. Create a website chock full of value 2. Publish content 3. Optimize for search 4. Offer lead magnets 5. Make videos 6. Offer interactive tools and content 7. Local directories 8. Contribute to forums 9. Get customer reviews 10. Offer a chatbot 11. Get active on social media 12. Conduct seminars 13. Promote referral programs 14. Network 15. Buy leads 16. Knock on doors www.prospectsforagents.com

4. 1. Create a website chock full of value Your website lies at the heart of your lead-generation strategy. Your goal is to convert visitors to leads. Create a clean site that is informative and easy to navigate featuring calls to action that make it easy for potential clients to quickly find what they need. www.prospectsforagents.com

5. 2. Publish Content For insurance plans and services, consumers depend on the internet and type their questions into search engines. They will only find you — and the advice you need to give — if you publish a steady stream of useful content. “We’ve found one of the most effective ways to market our insurance agency is through blog posting.  Insurance consumers have many questions about the insurance products they are considering.  By creating blog posts that add value by thoroughly answering common insurance related questions, potential consumers will view you as a credible source and will often contact your agency when they get closer to making a purchasing decision.” www.prospectsforagents.com

6. 3. Optimize for search Your site should feature a blog or articles setting you up as an expert in the industry. Discover how search engine optimization (SEO) concepts can be applied to your posts with keyword analysis and on-page optimization. This will increase your search results ranking chances and drive your website visitors. www.prospectsforagents.com

7. 4. Offer lead magnets Create content that requires interested prospects to complete a contact form so you can follow-up on the lead and build an email list. Agency Nation recommends offering lead magnets such as: • • • • • • Checklists Webinars Reports White papers Detailed guides Case studies www.prospectsforagents.com

8. 5. Make videos You don’t need to invest in cameras and studio equipment to make informative videos that attract buyers and win their trust. Your smart phone does the trick. Tackle an important topic or answer a common question and post your videos on your website and social media pages. Show off your personality. The goal is to get people to connect with you on an emotional level. www.prospectsforagents.com

9. 6. Offer interactive tools and content There are many ways to employ this strategy. Insurance agents can provide quick and easy tools : think quizzes, calculators, and quote generators. This life insurance calculator offered at SimplyInsurance.com not only helps prospects help themselves, it also delivers useful information about your insurance sales leads. www.prospectsforagents.com

10. 7. Local directories Claim listings for your agency on local directories such as Yelp, Facebook Places, Yahoo!, Bing Places, LinkedIn, and Whitepages. Most importantly, leverage the power of local SEO by claiming and optimizing a listing with Google My Business, a free directory of local businesses. It’s any easy process that enables your business to appear in local searches. A search for “health insurance agents near me” produced the Google listing above, for example. Google My Business listings placed these agencies here . www.prospectsforagents.com

11. 8. Contribute to forums Join insurance-related forums where people ask questions and become a knowledge resource. Position yourself as an industry professional delivering helpful answers. www.prospectsforagents.com

12. 9. Get customer reviews Insurance is a perfect example of a service-based business that benefits from genuine customer reviews. The words of happy customers validate your business. Ask for reviews on your site and via a Yelp account. Display the ones you collect prominently. www.prospectsforagents.com

13. 10. Offer a chatbot Make your website a 24/7 resource with chat functionality.  Researching live chat or chatbot solutions to fit your needs.  Configuring ‘triggers’ and ‘greetings’ to engage first-time visitors.  Helping your visitors with quotes and information they’ll value.  Allocating staff to chat with interested site visitors. www.prospectsforagents.com

14. 11. Get active on social media Make social media a part of your marketing efforts to increase your agency’s reach, build relationships, and possibly even generate new business. Here are some ways to achieve this: • Target smart — Learn which social networks are most frequented by your clients and focus on them. Offer useful content — Make the content you share relevant to the customers you serve. Be consistent — Your social efforts go further faster when you have a steady presence Think visual — Use rich media, including images and video, with your content to increase interest and interaction. Start conversations — Interact with followers and try to create dialogue. Respond to every comment or inquiry posted on your page. Stay on brand — Establish an image and voice for your company and continue to develop it according to your brand. • • • • • www.prospectsforagents.com

15. 12. Conduct seminars 13. Promote referral programs Your options here are many. You might host a basic informative seminar about insurance options for potential clients or sponsor events about a specific topic for a specific audience. Referrals are a practical and easy way to generate new business. Ask satisfied clients for referrals. 15. Buy leads Some companies specialize in selling insurance sales leads to insurance agents. You determine your location, specify your attributes, place an order, and receive a stack of leads. The good news – unlike getting leads from an employer – you’ll pay no commission. Exclusive leads are often available, but you’ll pay far more for them. 14. Network Networking is all-important to your business. Your city or town is likely to have networking groups where professionals from different industries meet regularly to socialize, swap strategies and refer business to each other. Find these groups and get involved. Be patient. www.prospectsforagents.com

16. 16. Knock on doors In a video featured on Agency Nation, Troy Thompson of Pinnacle Insurance claims when he goes door-to-door for just one hour he quotes three policies and sells one. He offers four reasons why he swears by going door-to-door: 1.There are no costs. 2.You make personal connections. 3.You can ‘self-underwrite’ – you can skip properties that offer visual warnings not to knock. 4.The leads are hot. www.prospectsforagents.com

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