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Health Policy Approach to Alcohol Prevention. Product Price Place Person Promotion. Basic Principle of Alcohol Industry. Decreasing the Cost for Alcohol. Increases the Demand for Alcohol. What Comes In: How Much Louisiana Collects to Cover Alcohol’s Costs.
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Health Policy Approach to Alcohol Prevention • Product • Price • Place • Person • Promotion
Basic Principle of Alcohol Industry Decreasing the Cost for Alcohol Increases the Demand for Alcohol
What Comes In:How Much Louisiana Collects to Cover Alcohol’s Costs
Tax Rates on Alcoholic Beverages in Louisiana Beverage Per Gallon Per Drink Beer 32¢ per gallon 3 cents Wine 11¢ per gallon .5 cents Liquor $2.50 per gallon 2.5 cents
Louisiana’s Revenue from Alcohol Sales(in Millions) Year Liquor Beer Wine 1999 $13 $36 $1 Total $50 Million
Cost of Alcohol in Louisiana Direct Costs (in Millions) Medical$ 157 Crime $ 87 Motor Vehicle Crashes$ 58 Fire Destruction$ 9 Social Administration$ 2 Total Direct Costs$ 313 Premature Death & Injury$ 1,053 Fetal Alcohol Syndrome$ 31 Total Indirect Costs$ 1,084
The Alcohol Balance Sheet in Louisiana Costs Due to Alcohol $ 313,000,000 Alcohol Taxes Received $ 50,000,000 Negative Balance $263,000,000 $60 per Person
One Penny Per Drink Increase in Excise Tax • Beer 12 Million • Wine 2 Million • Liquor 5 Million • Total 19 Million
Excise Tax Needed to Cover the Cost of Alcohol Related Problems • 14 cents a drink
Current Crisis • OAD serves only 8% of the at need population in Louisiana • OAD has 344 treatment beds at 90% occupancy with 390 on waiting list • OAD’s budget will be cut further by 24% • Nationally states serve 21% of the at need population
Tax Needed to Give Teacher & Support Staff a $1,000 Raise and Bring OAD to National Average • 10 cents a drink
16 Oz 16 Oz 16 Oz The Price Isn’t Right $ 1.09 $ 1.29 $ .89
50% 30% 20% <1% Who Does All the Drinking
Tax Break for Alcohol • What Would be the Same Tax in 1948 Would Be Today? • 23 cents/beer instead of 3 cents/beer • Excise Taxes Have Been Replaced by Income Taxes and Sale Taxes
70 Cents 84 Cents 1.4 Drinks /Day 1.6 Drinks /Day Consumption Curves # of Persons Alcohol Consumption