A comprehensive approach to prevention of alcohol-related harm

2. A comprehensive approach to prevention of alcohol-related harm

3. “We need to educate people to change their dangerous drinking practises””Regulations are not effective; people drink anyway””You cannot forbid something which is culturally accepted””Control policies are the only effective interventions”

4. The simple assumption does not work:KnowledgeAttitudes/valuesAction

5. The simple assumption does not work:Knowledge > Attitudes/values > ActionA comprehensive andintegrated strategyis more likely to work

6. The prevention triangle Control policies Education Mobilization

7. Control policies:Regulation of marketsby governments to reduce the availability of a substance and to guarantee - from a health/social point of view - a safest possible production and distribution system.

8. Education:Provide information and training and influence values – to help people to decide and act adequately in their respective settings

9. Mobilization:Make alcohol and drug prevention a part of the agenda for social/political movements, link the issue to other key policy issues and involve leadership and members in practical activities.

10. Control policies: A top-down approach • Reduces access to alcohol • Constant reminder: No Ordinary Commodity • Education Education Mobilization

11. Control policies Mobilization • Education: • Myth-busting and factual information; • Training of professionals to act professionally; • Raise awareness around important issues; • Motivate for the need for control policies.

12. Control policies Education • Mobilization: • Youth and children’s organizations • HIV/AIDS and health promotion NGOs • Women’s organizations • Trade unions and professional groups • Organizations for poverty reduction • CBOs and FBOs/churches

13. The prevention triangle Control policies Education Mobilization • A broad set of interventions • Interlinked and coordinated • Each type of interventions serve their specific purpose