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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy. This key-note speech….

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CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Better health – Stronger economy

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  1. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy

  2. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy This key-note speech… … is about the promise resting in Cambodia’s Draft National Policy and Strategic Plan for the Reduction of Use of alcohol 2013-2017 What does evidence say? 4 challenges IOGT International continued, long-term commitment to support

  3. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Evidence: 3 Best buys… … As outlined in WHO Global Alcohol Strategy, 2010 Global Action Plan for Prevention, Control of NCDs 2013‐2020 World Economic Forum & Harvard SPH report: Global economic burden of NCDs

  4. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy 3 Best buys… … As outlined in WHO Global Alcohol Strategy, 2010 Global Action Plan for Prevention, Control of NCDs 2013‐2020 World Economic Forum & Harvard SPH report: Global economic burden of NCDs

  5. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy … how far Cambodia has come with this draft Less alcohol – Better health – Stronger economy in Cambodia Leadership role in ASEAN Adoption of the alcohol policy would mean: landmark achievement on global scale

  6. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Restricting affordability…

  7. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy 4 Challenges… … to unleash the full potential of the draft alcohol policy Ambitious and realistic 5 year goal Focus on all who live free from alcohol Alcohol in All Policies (AiAP) approach Alcohol tax to support world class health promotion and research (Thai example)

  8. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Ambitious, realistic 5 year goal… … in line with WHO Global NCD Action Plan Adopted at World Health Assembly, May 2013 Goal: “At least 10% relative reduction in the harmful use of alcohol”

  9. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Stronger focus on all those… … who live free from alcohol Women, children, youth Protect them from aggressive marketing by the global alcohol industry Support their choice to live free from alcohol – as suggested by WHO Global Alcohol Strategy

  10. ALCOHOL POLICY High-impact, evidence-basedmeasures for Life set free Banning alcohol marketing… … is about protecting the way of life in Asia Western lifestyle is obviously consumption driven NCDs, life style diseases, are exported by Western multi-national corporations to “emerging markets” threatening traditional ways of living in Asian communities

  11. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Alcohol in All Policies (AiAP)… … an across-government approach to preventing alcohol harm Alcohol harm huge and complex: social, economic, health dimensions All policy areas need to address alcohol harm for highest impact and greatest benefit of the policy

  12. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy Alcohol tax… … brings a double benefit Prevention and reduction of alcohol use More resources for health promotion and research activities Thailand example

  13. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy … and Cambodia is on the way Good vision Ambitious 5 strategic areas Policy rooted in evidence and directed to serve the needs of Cambodia and its people

  14. CAMBODIA NATIONAL ALCOHOL POLICY Less alcohol use – Betterhealth – Strongereconomy IOGT International committment… … to continued, long-term support For work in all strategic areas For Cambodian NGOs

  15. THANK YOU VERY MUCH FOR YOUR ATTENTION Esbjörn HörnbergExecutive Director LIFE SET FREE esbjorn.hornberg@iogt.org +46 70 538 2872 IOGT International @IOGTInt#HeartDriven www.iogt.org Enjoy the workshop and good luck with the future work. / 2014-01-27 – Esbjörn Hörnberg

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