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“ ANGELA MORTIMER”

“ ANGELA MORTIMER”. Best in France project. Team 12 – January 2004 Intake Emmanuel Nedelec Gonzalo Ferrer Joy Jaillon Philippe Gillet Shuyo Yamamoto. Company description Services, clients, and competitors Why did the company come to Europe? Why did the company come to France?

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“ ANGELA MORTIMER”

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  1. “ANGELA MORTIMER” Best in France project Team 12 – January 2004 Intake Emmanuel Nedelec Gonzalo Ferrer Joy Jaillon Philippe Gillet Shuyo Yamamoto Slide No.

  2. Company description Services, clients, and competitors Why did the company come to Europe? Why did the company come to France? Do company values fit the French culture? Constraints in France Adaptation to France Key benefit of being in France Essential success advice Overview of the presentation Slide No.

  3. Company services • Dedicated to recruitment of Highly-qualified Secretaries and Personal Assistants • Do more than just fill a position, match company dynamics • Services provided in France are the identical to those provided in the U.K Slide No.

  4. Description of the company • Angela Mortimer Plc (UK) • Setup in 1976 by John & Angela Mortimer • 1997 - Acquired “Femmes & Carrières” (France) • Acquired “Excel Careers” (Belgium) • 2003 - Angela Mortimer nominated as the “European Woman Entrepreneur” of the year Slide No.

  5. Description of the company • Turnover (M Pounds) : - UK: 38 - France: 5.7 (15%) • Employees: - All: 350 - Europe (except UK): 30 • Locations: - UK: 6 - France: 2 - Belgium: 2 Slide No.

  6. Company’s clients • Two kind of clients: • Candidates • Customers • Two dedicated brochures: • “Aim higher” for the candidates • “You are who you employ” for the companies • Two different objectives • Develop candidates and their career • Do more than just fill a position, match company dynamics Slide No.

  7. Company’s key competitors • Michael Page • Secretary and assistant division • TM International • Remains a small setup • Others • Less dedicated to assistants Slide No.

  8. Why did the company come to International markets ? • Company’s approach to international growth • Creation of a new product (recruitment for multilingual PAs, secretary and expatriates) • Decision to change the UK organization and move to the European market • Need arised from customers in France • 1997: UK biggest clients going to Paris and requesting English PAs • Opportunistic issue in Belgium • Sell-off business … Slide No.

  9. Why did the company come to France ? • Why was France a key target location ? • 1st : Needs came from customers • 2nd : David Mele’s cultural understanding and initiative • 3rd : Geographically close to U.K • How did it come to France ? • “Femmes & Carrières” acquisition in 1997 Slide No.

  10. French presence’s strength • Better satisfaction of client demand • Higher credibility on the European market • Increased synergy between countries • UK, France, Belgium Slide No.

  11. Company’s values versus French culture • Organization • Flattened organization (leadership) vs. Hierarchical organization (management) • HR management • UK : • the company makes customers’ HR “shine” • HR Managers highlight candidates’ potential • France : • the company has been considered an HR competitor by its customers • HR Managers highlight diploma and CVs Slide No.

  12. How did the company instill its values in the French unit ? • Changed local management team • Maintained its own values • Constant training on leadership and empowerment (provided by either Angela, John or David) • Focused on career development Slide No.

  13. Constraints in France • Bureaucracy • Little help for small enterprises by the government • Little flexibility from the baking and financing organizations ; required cash and guarantees • Difficult to find people with leadership qualifications • Many legislation procedures • Protection of employees • Difficult to build team outside office hours Slide No.

  14. Adaptation to France By implementing UK methods… • Recruitment/Selection • Action-oriented profiles vs. status-oriented • Compensation • Stick to U.K policies “You are what you earn” (i.e. based on results) • Management Development • Choose young graduates and make them grow (assistant -> junior/senior consultant -> leader) • Motivation • Through empowerment • Very low turnover Slide No.

  15. Key benefits of being in France • Company Image • Uplift the Company’s product offer (UK to Pan-European) • Customer demands for cultural adaptation of product(s) • Market Potential • Product penetration • Return on investment • Good (ROI 25%) Slide No.

  16. Essential advices • Before coming to France • Do not come and start from scratch ! • Learn about French culture and regulations before coming • Adaptation while in France • Do not be global, be local • Future investments in Europe • Stick to your company values Slide No.

  17. Company’s contacts • David Mele • Managing Director of International Operations (Angela Mortimer - UK) • Managing Director (Femmes et Carrières - FR) • E-mail: d.mele@amlanguagerecruitment.com • Mobile: 00 44 77 68 08 22 44 • Susanne Stott • Team Leader (Femmes et Carrières - FR) • E-mail: s.stott@femmesetcarrieres.com • Mobile: 00 33 6 22 16 71 52 Slide No.

  18. Thank You Slide No.

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