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Digital Council Meeting

Digital Council Meeting. January 7, 2010. Agenda. Council Activities Update Open Council Objectives Research Presentation Roundtable Discussions Refine Open Objectives and Next Steps. Council Activities Update: Metadata.

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Digital Council Meeting

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  1. Digital CouncilMeeting January 7, 2010

  2. Agenda • Council Activities Update • Open Council Objectives • Research Presentation • Roundtable Discussions • Refine Open Objectives and Next Steps

  3. Council Activities Update: Metadata Objective – Develop a common structure with common rules and definitions to support the B2B transfer of metadata related to audiovisual content for delivery via the Internet (compatible with other industry standards). Benefits – Supply chain efficiency; Improved accuracy of information. Participants – All major and some independent content providers and many key digital retailers.

  4. Council Activities Update: Metadata • One structure for all content types (features, shorts, episodic, etc.) • Combines selected elements of MovieLabs “Common Metadata” and additional elements defined by EMA • File types– • Basic – descriptions such as title and artist (information about the work independent of encoding) • Digital Asset – information about the individual encoded audio, video and subtitles, and other media included • Package & File – describes a single packaging scenario tying in other metadata types • Transaction Information - specific to a given transaction, typically business-related arrangements between content providers and retailers

  5. Council Activities Update: Metadata The Details Craig Seidel, VP/Digital Distribution – MovieLabs

  6. EMA Metadata Describes media Definestransactions Packages files Publisher Retailer

  7. Video: media files Video Publisher Retailer

  8. Metadata: Describes video Video Publisher Basic and Digital Asset Metadata Retailer Actors:  John Doe, Jane Doe, little Does. Format: Box set, Color, Dolby, DVD, NTSC Language: English (Dolby Digital 5.1), Spanish (Dolby Digital 5.1), Subtitles: French, Spanish Region: Region 1 (U.S. and Canada only.)Aspect Ratio: 1.78:1 Number of discs: 5 Studio: ABCDEF Studios DVD Release Date: February 31, 2009 Run Time: 1731 minutes

  9. Metadata • Basic Metadata • Title, synopsis, runtime, actors, directors, etc. • Distribution history, other IDs, sequence • Relationship to other assets • Digital Asset Metadata • Languages, encoding, etc. • Supports multiple languages • Supports new product categories such as clips, mashups, etc.

  10. Relationships, regardless how complex (or strange)

  11. Sample XML: Person Dita von Teese <mdtest:Person> <md:Job> <md:JobFunction>Dancer</md:JobFunction> <md:JobDisplay>Burlesque Dancer</md:JobDisplay> </md:Job> <md:Name> <md:DisplayName>Dita von Teese</md:DisplayName> <md:SortName>Von Teese, Dita</md:SortName> <md:FirstGivenName>Dita</md:FirstGivenName> <md:FamilyName>Von Teese</md:FamilyName> </md:Name> <md:Gender>female</md:Gender> </mdtest:Person> <mdtest:Person>

  12. Transaction: XML files Video Publisher Basic and Digital Asset Metadata Retailer Transaction Time and region windows Business rules

  13. Transaction: XML files Video Publisher Basic and Digital Asset Metadata Retailer Transaction Ancillary Files e.g., cover art

  14. Transaction: XML files Video Publisher Basic and Digital Asset Metadata Retailer Transaction Ancillary Files Manifest

  15. Everything to Retailer Video Publisher Basic and Digital Asset Metadata Retailer Transaction Ancillary Files Manifest

  16. To summarize… • Manifest – What’s being delivered • Metadata – information to help you sell • Everything you’d want to know about the media • How it relates to other media • How it’s encoded and delivered • Media – playable media to offer • Transaction – What can you do with it? • Ancillary – Anything else (e.g., cover art)

  17. Encoded in XML • Easily written and read by computers • Specified in documents and XML schema (XSD file) • Key parameters required • Additional optional parameters if you want to use them (easy to ignore if you don’t)

  18. Where to find • Specifications and XML schemas • www.entmerch.org/metadata • Primary site • www.movielabs.com/md • Planned additional XML examples • Contacts • Mark Fisher, EMA • Craig Seidel, MovieLabs

  19. Council Activities Update: Glossary

  20. Council Activities Update: Events/Education EMA Digital Media Pipeline 2009

  21. Council Activities Update: Events/Education

  22. Council Activities Update: Events/Education

  23. EMA Digital CouncilOpen Objectives • Universal Content Index System • Transactional Usage Reporting • Industry Data Repository • Consumer Experience • Contract Best Practices • Rights Management Database

  24. Chris Roberts, SVP Home Entertainment & Digital – Rentrak Corp. THE STATE OF DIGITAL DISTRIBUTION - 2010

  25. Roundtable Discussions • Consumer Promotion • Supply Chain Issues • Other?

  26. Refine Open Objectives& Define Next Steps

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