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EIONET Workshop October 2007 Public Awareness

EIONET Workshop October 2007 Public Awareness. Group 3. Objectives/introduction. Measure: Change in behaviour Outcomes Activity. Similar indicators.

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EIONET Workshop October 2007 Public Awareness

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  1. EIONET WorkshopOctober 2007Public Awareness Group 3

  2. Objectives/introduction • Measure: Change in behaviour • Outcomes • Activity

  3. Similar indicators • Sweden – 2006 assessment of national biodiversity objectives (based on SEBI). Nothing yet for public awareness so used membership of different organisations – increased over the years. Thought about: people watching nature programmes on TV/ visits to NP (no data yet) • Switzerland – use membership of NGOs. Studies on topic – evulation of willingness to pay/ perception of flower strips – could go into indicators. Consumption of organic food?

  4. Similar indicators • Norway - Measure of how many kindergartens/ schools have accessibility to green areas. Could look at NGO membership • Iceland – no direct indicators. But have counted number of visitors to national parks/ have good relations with BTCV so links to volunteering/ could use NGO membership • Rumania - Public awareness campaign for N2K (public meetings, etc) – impact reported on how information was received, levels of satisfaction on delivery.

  5. Similar Indicators • Greece – membership of NGOs but not used yet. • Slovak Republic – public awareness for N2K (two projects). Do not measure impact on awareness yet. In NPs measure visitor numbers. General awareness is low – tacit knowledge. • Estonia – no indicator yet. Could deliver examples form list – e.g. NGO membership, frequency of visits to nature areas (but not all), wildlife gardening, trained staff in Las. Visits to Nature Trails may be a good one to use.

  6. Similar Indicators • Poland – many countries should have data for publilc awareness. NP visitors, NGO membership – but not used yet. • Italy – no targeted indicators for this topic. But local initiatives and could build indicators around visits to NPs. • Turkey – some NGO projects on public awareness but no direst • Latvia – no indicators yet (some NGO projects) could use visits to NPs, NGO membership

  7. Issues • Trends into outcomes - how to interpret data? • Demographics • How do you separate environmental awareness from biodiversity? (c.f. UK volunteering) • Collecting data on a regular basis (automatic counting…?) • Sampling issues – can you do it? Resources (people/ finances) • Definitions and terminologies • Ideas into action… • Accessibility to nature is a problem – but could be used as an indicator/ or it could be too accessible therefore hard to measure • Topic Centre has yet to pursue anything explicitly in relation to public awareness • Differences in ‘awareness’ • Landscape is more attractive than biodiversity – ref. visitors

  8. Recomendations • Choose methods that can provide comparisons across countries (questionnaires) • Distinguish number of visitors from quality of visitors – more people isn’t necessarily good! • Communities of interest/ involvement • Biodiversity mentioned in the media – and timeslots • Training for stakeholder groups – esp. for journalists • Tourism operators – countryside holidays/ eco tourism? • Proxy measures – rubbish!! / carbon off-setting • School curriculum • Accessibility to nature could be used as an indicator • Clear definitions of indicators are required (terminology is critical – e.g. NPs) • Links to general communication issues (awareness) • Organic foods – good links to lifestyle but caveats • TRY SOMETHING THEN IMPROVE IT…!!! (JDIDD(Y)N)

  9. Problems of definition/ terminology • Clear definitions of indicators are required (terminology is critical – e.g. NPs definitions of visitors may/ do vary between countries) • NGO memberships – which organisations to include (may also be differences in countries – e.g. hunters, fishermen) • Biodiversity…..????

  10. Biodiversity is….(links to awareness)

  11. Datasets/database developing and/or developed • We like the Eurobarometer! • Eurobarometer – like to have something similar at a national level (to increase sample size – 27 countries is only half of Europe). Most direct way to measure we want to measure. • DG Environment – make package available to countries? • Could have more than one measure because people are different. Could do – favourites: NGO membership, visits, volunteering, organic food - but note caveats (and links to questionnaires) • Different pictures from different countries could be OK • Has intrinsic interest – at a human (not technological scale – c.f. ‘The Independent’)

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