180 likes | 259 Views
ReUse Partnership With Ohio University. By: Caroline Beachy , Julia Halterman , Scott Lambert, Sarah Lawler, Halie McKenzie, and Hannah Mowry. Size of Company. Undergraduate: 23,000 Graduate: 3,650 Academic Staff: 2,200.
E N D
ReUse Partnership With Ohio University By: Caroline Beachy, Julia Halterman, Scott Lambert, Sarah Lawler, Halie McKenzie, and Hannah Mowry
Size of Company • Undergraduate: 23,000 • Graduate: 3,650 • Academic Staff: 2,200
* All types of textiles are wanted, but the most desirable ones are Pure Cotton, Flannel, and Microfiber.
Marketing Strategies • Ability to build relationships with local small business owners and support the economy of its neighbors • Fossil fuel consumption will be greatly reduced • Local Partnership
Selling Channel • Ohio University Culinary Services: Dining Courts/Halls • Baker University Center
Selling Channel • Ohio University Custodial Services • The Resident Custodial Services
Company Location • Ohio University Culinary Services: 166 West Union Street Athens, OH, 45701 • Ohio University Custodial Services: 1 Riverside Dr. Athens, OH, 45701 • ReUse Thrift Stores: 100 Columbus Road Athens, OH, 45701
Feedback Survey Template ReUse Industries @ Ohio University Student Survey 1. What is your occupational connection to Ohio University? (Where do you work?) 2. On average, how many cleaning rags would you say you used on a daily basis? 1-3 4-7 8+ I don't know 3. How does your company currently obtain cleaning rags? Order from an outside company in bulk? Buy from local textile businesses? I don't know 4. Are you aware of ReUse industries aimed at decreasing textile waste? Yes No 5. Would you be interested in the use of recycled textile and fabrics as cleaning rags for your company? Yes No
Competitors • Ohio State University - Columbus • West Virginia University at Parkersburg – Parkersburg • Hocking College – Nelsonville • Washington State Community College – Marietta • Marietta College – Marietta • Franklin University – Columbus • Capital University – Columbus
Promotional Methods • Social Media • Health Alerts • “WOW” Invitation Package • Bobcat Student Orientation
Customer Service Strategies • Encouraging, developing, and involving all students • Cultivating a caring and civil campus community • Maximizing our effectiveness through responsible stewardship • Working collaboratively and forming a partnership with each other • Fostering a participative work environment for our staff
Projected Beneficial Outcome ReUse adds value and limits use of natural resources: • While manufacturing new products drains our limited natural resources, and disposing of unwanted materials pollutes our environment, our communities face difficulties getting the affordable goods they need. • Reusing an item means that it continues to be a valuable, useful, productive item, and replaces new items that would utilize more water, energy, timber, petroleum, and other limited natural resources in their manufacture. • Businesses can save significant dollars in disposal by reselling or donating items that are no longer needed. • Many chemicals and solvents that are no longer useful to one organization can be used in other applications by other organizations. This method of "materials exchange" results in disposal savings by the generating company, and saving in the purchase of the material by the recipient organization.
Projected Beneficial Outcome Benefits of Textile Recovery: • Contributes to charities and serves as a mechanism to fund charitable work-providing clothing for the needy to funding job skills training programs • Provides potential deductions on income taxes through donation • Provides needed items for disaster relief • Helps communities reduce their carbon footprint • Provides local economic development opportunity through resale outlets
Projected Beneficial Outcome Statistics of Textiles: • The United States Environmental Protection Agency estimates that 13.1 million tons of textiles were generated in 2010 or 5.3% of our country's total municipal solid waste (MSW) generation • Approximately 14% of clothing and footwear and 17.1% of items such as sheets and pillowcases were recovered for export or reprocessing in 2010 • In 2010, 15% of all used textiles were recovered - some 2 million tons
Projected Beneficial Outcome Marketing Ideas by Retailers: • Many well-known companies like GAP and Levis as well as organizations such as Patagonia are all great examples of brands that are leading the way in the green initiative • These companies are providing sewn-in labels out of reuse and recycled materials. They also use this recycled materials on tags that relay information of recycling instructions and in-store receptacles to recycle used clothing and footwear • These companies and organizations are making a point to introduce donation and recycling initiatives of the apparel and footwear they sell to promote their green initiatives
Consensus • Ohio University is interested in more information about a partnership with ReUse Industries and would like to be connected directly with them through each individual department Contact Information: (740) 593-2911 http://www.ohio.edu/facilities/fm/custodial_services.htm Contact Information: (740) 593 – 2970 dining@ohio.edu http://www.ohio.edu/food/
References • http://www.weardonaterecycle.org/action/consumers.html • http://www.smartasn.org/blog/article15.html • https://sites.google.com/site/reuseathensohio/ • http://loadingdock.org/redo/Benefits_of_Reuse/body_benefits_of_reuse.html • http://athens.patch.com/listings/goodwill-thrift-store • http://www.thethriftshopper.com/city/Athens/OH/1.htm • http://www.ohio.edu/facilities/fm/custodial_services.htm • http://www.ohio.edu/food/ • http://www.ohio.edu/instres/enrollstats/ENSTF12WEBALL.pdf • http://www.career-college.org/colleges-within-50-miles-of-Athens,%20OH • http://www.ohio.edu/ucm/ • http://www.ohio.edu/studentaffairs/