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AT-AR440

AT-AR440. The Product. Physical Characteristics. 1 x ADSL Annex A port 5 x 10/100 LAN ports (DMZ) 1 x PIC bay 1 x console/async Automatic WAN back-up Integrated hardware encryption Dying gasp. Physical Characteristics. {. 5 x LAN. PIC Bay. 1 x ADSL. 1 x ASYN.

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AT-AR440

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  1. AT-AR440

  2. The Product

  3. Physical Characteristics • 1 x ADSL Annex A port • 5 x 10/100 LAN ports (DMZ) • 1 x PIC bay • 1 x console/async • Automatic WAN back-up • Integrated hardware encryption • Dying gasp

  4. Physical Characteristics { 5 x LAN PIC Bay 1 x ADSL 1 x ASYN

  5. Key Software Features • Full routing protocol support • IPsec VPN – remote capability • Security functionality – stateful inspection firewall • ATM and IP QoS • IPv6 capable • Management – GUI and SNMPv3

  6. Key Features Summary • Comprehensive hardware feature set: • ADSL on base • Modular router capability • Enterprise software feature set: • VPN • Security • QoS

  7. Key Software Features • Full routing protocol support • IPsec VPN – remote capability • Security functionality – stateful inspection firewall • ATM and IP QoS • IPv6 capable • Management – GUI and SNMPv3

  8. Key Features Summary • Comprehensive hardware feature set: • ADSL on base • Modular router capability • Enterprise software feature set: • VPN • Security • QoS

  9. Selling Against the Competition

  10. Features and Benefits • Affordable Business Class Solution • Flexible Future Protection • Secure Interoffice Communication • Efficient Communication • Reliability • Easy Management

  11. Affordable Business Class Solution • Expected business-class capabilities provided: • Business class scalable routing – OSPF and BGP • IP and ATM QOS • Secure VPN • Stateful inspection firewall – optional • IPv6 • Secure management – SNMPv3

  12. Affordable Business Class Solution • Designed as an enterprise router: • Enterprise route protocols • Business class security and VPN • IP and ATM QoS • Affordable price: • Less than Cisco 17xx solution • Comparable with Efficient and SpeedTouch • Plus an integrated 5 port switch

  13. Affordable Business Class Solution • Product affordability: • Clearly positioned pricing • Less than other business-class product • More than SOHO residential product • WAN and LAN expandability through PICs • Hardware accelerated encryption in base • Reduced operational expenditure through ADSL WAN

  14. Flexible Future Protection • Protection of investment: • 300 MHz CPU – headroom • Evolutionary change to IPv4/IPv6 • Interoperability – standards based • Legacy support – assisting transition • Customer choice: • WAN interface – PIC • WAN back-up technology

  15. Secure Interoffice Communication • Protection of business information: • Border protection using • Firewalls – stateful inspection and filters • DMZs • Logging • Protection of information in transit • IPsec VPN • Onboard hardware accelerated encryption

  16. Reliability • Built on proven technologies: • AT routing – field time • Standards based software • Backup solutions: • VRRP • Three ADSL backup options • Modem via console or PIC • PIC Based WAN

  17. Easy Management • Well structured and logical CLI • Web based GUI – default settings • Remote management – SNMP, Telnet and SecureShell • Secure management – SNMPv3 • ATView Plus support

  18. Key Competitors

  19. Key Competitors • Cisco: • 1701 • 1721 • 836 and 837 SOHO • Efficient: 5930 and 5935 • SpeedTouch: 610 and 610i • Others – ZyXEL 6xx series, Netopia 4xxx

  20. Key Competitors • Cisco 836/837 • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • 10 VPN tunnels • Enterprise route protocols optional/limited • No hardware encryption • No PIC, No IPv6

  21. Key Competitors • Cisco 1701 • SME router • 1 x ADSL, 1 x ISDN, 1 x LAN • Competitive differences: • WAN or LAN flexibility – PIC • No integrated switch • Optional features – NAT-T, IKE, SSH

  22. Key Competitors • Cisco 1721 • SME router • 2 x WIC (PIC), 1 x LAN • Competitive differences: • ADSL/back-up WICs – additional expense • No integrated switch • Optional features – NAT-T,IKE

  23. Key Competitors • Efficient 5930/5935 • SOHO router • 1 x ADSL, 8 x LAN and inbuilt modem • Competitive differences: • Limited QoS • No enterprise routing capability • VPN tunnels – unlimited? • No PIC

  24. Key Competitors • SpeedTouch 610/610i • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • Firewall – packet filtering • No enterprise routing capability • VPN tunnels – 5 • No IPv6

  25. Key Competitors • ZyXEL 652 • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • No enterprise routing capability • VPN tunnels – supports 10 • No DMZ, IP QoS, IPv6 • Dial back-up only

  26. * Annex B Cisco 1721 ADSL WIC & VPN AT-AR440/1* F E A T U R E S 2 x PIC/WIC No integrated switch Max 100 VPN Tunnels optional IPv6 OSPF & BGP No SNMPv3 1 x ADSL 5 x LAN PIC slot Integrated Switch Full featured routing 66 VPN Tunnels Tagged VLAN Fully featured QoS IP & ATM QoS 30 PVC’s Dying Gasp BGP option OSPF Efficient 5930/5* Cisco 836*/7 SpeedTouch 610/i* 1 x ADSL 4 x LAN No PIC Max 10 VPN Tunnels Limited QoS No IPv6 OSPF & BGP Options No VLAN Tagging 10 VPN Tunnels 1 x ADSL 8 x LAN No PIC 5 VPN Tunnels Limited QoS Packet filter firewall VPN optional No IPv6 1 x ADSL 8 x LAN Inbuilt Modem Limited QoS No IPv6 No AES No OSPF or BGP Unknown VPN Tunnels Average Selling Price (USD) Base Price Comparison Only AT-AR440/1* Product Positioning

  27. Key Selling Points • ADSL in base • Hardware accelerated encryption – standard • Integrated 5 port switch • Modular router • Dying gasp • Scalable enterprise routing – OSPF and BGP

  28. Key Selling Points • Business Class Security – stateful inspection firewall • Business Class VPN – 66 simultaneous tunnels • Extensive IP and ATM QoS • IPv6 • Secure Management • Affordability

  29. Family • AR440S Annex A • AR442S (G.SHDSL) • Possible products: • AR443 ADSL2+

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