Book Series Subcommittee

1. Book Series Subcommittee 10 January 2013 Aerospace Sciences Meeting Grapevine, Texas

2. Books Program Overview – 2012 Publications • Library of Flight • Two Titles Published in FY2012 • Education Series • Seven Titles Published in FY2012 • Progress Series • Three Titles Published in FY2012

3. FY12 Strategic Highlights • Reduced number of co-publications to increase amount of “homegrown” content. • UK-based representative is spearheading additional European content acquisitions on behalf of AIAA. • Continuing efforts to improve financials. • Initiated development of our first book-based “App” Aerospace Design Engineer’s Guide for iPhone & iPad. • Plans are underway to select Library of Flight titles for the Amazon “Kindle” format.

4. Other 2012 Highlights • Activated the Scholar One site for books • Four new titles licensed for translation by Chinese Aviation Publishing & Media Co. • Launch Aerospace Research Central • Products: print, .pdf, and individual chapters for all e-books • E-book packaging and pricing Caveat: Do not distribute pdf versions of textbooks adopted for classroom use until we better understand and assess the risks of unauthorized copying and sharing.

5. Marketing and Promotions • Marketing • Bi-annual book catalogues. • Online advertising of AIAA publications • Advertise in publications such as, Aerospace America, ALA Choice, AOPA, EAA, SAE, SLA, … • E-mail marketing • Promotions • Book of the Month sales • Library of Flight holiday sale • “Meet the Author” events at AIAA conferences

6. 2012 Book Sales • In FY12, Net Books Sold declined 15% over prior year and have declined 33% since FY07.

7. Sales Mix • Since FY07, the average mix of net Books sold by series is: • Education: 56% • Progress: 15% • Library of Flight: 29%

8. Adjusted Books Margin

9. FY2013 Books Program Pipeline • 15 Books Budgeted • Education Series – 8 • Progress Series – 2 • Library of Flight – 4 • Aerospace Press – 1

10. Progress Series EIC Search • A successful editor-in-chief search was conducted for Progress Series • Search committee membership comprised Mike Mendenhall (chair), John Anderson, Bill Oberkampf, Jeff Schroeder, and Paul Zarchan • Formal appointment will require a vote by the AIAA Board of Directors at their meeting on Friday • Tim Lieuwen will continue to serve as the interim editor-in-chief until the new editor is named