Green Device Magazine was first published in May of 2010

1. Technology information magazine for the people creating a green society Guide to Summer Issue 2010(delivered on 6/25) Green Device Magazine was first published in May of 2010 Green device means “energy creation devices”, “new lighting devices”, “energy saving devices” and “energy-storage devices” that are necessary to achieve a green society. Since we think a low carbon society is realized only when these devices are organically bonded, Green Device Magazine came out as a media to connect the users and manufacturers of green devices. This issue is now its 4th one. In this issue, in addition to ample special features, the following five advertising feature are planned. ・PV Japan 2010 Preview　　・Green Factory　　・Measurement control solution ・Front line of green car　　・Companies leading semiconductor/FPD industry ※Please refer to each feature proposal for details. Technology realizes a green society. We appreciate your consideration for utilizing this magazine widely reaching from engineers to management to appeal your technology, products and business strategy. #Editorial Plan*The contents are subject to change. Detailed reports of world front line of green business and notable green device new technology & products！ *Opening“Rapidly increasing smart cities” *Interview“Green strategy by key persons of companies with increasing attention” *Commentary – energy creation 1 “Japanese mega solar system, competing on technical capability” *Commentary – energy creation 2“System technology of photovoltaic cell”etc. *Commentary – new lighting 1 “What’s in the LED bulb?” *Commentary – new lighting 2 “Lighting system that modulates light by season/time”etc. *Commentary – energy saving 2“Power semiconductor survey” *Commentary – energy saving 2“Energy control system”etc. *Commentary – energy storage“Infrastructure front line of battery charge”etc. Also, the recent report of each country and the latest news of energy creation, new lighting, energy storage and energy saving are covered. Introducing Japanese and foreign examples of challenging the effective energy management by the units of towns and communities. Covering the reality and latest control technology of large-scale photovoltaic system that is installed one after another. Focusing on the transition of the market and technology of power semiconductor which is a main device of energy-saving. Introducing the battery charge system necessary to spread EV and PHEV to market.

2. Media Outline Benefits for advertisers Schedule Ad Space and Rate #Date of DeliveryJune 25 (Fri)#Application DeadlineMay 28 (Fri) #Full Data DeadlineJune 7 (Mon)#Full Data Proofread DeadlineJune 14 (Mon) ◆Distributed about 10,000 copies at the venue of PV JAPAN 2010 ◆Conducting the survey of green device/ smart energy The results of the survey on the attitude of engineers toward green device/smart energy and also the corporate image survey which are conducted by Nikkei BP cleantech laboratory will be provided. ◆Conducting the ad impact survey • The ad impact survey is conducted. The feedback of the contact rate and creative score will be given. #Circulation:30,000copies　／　#Format: Modified Ａ4 size#Delivery & DistributionReaders selected from the list of Nikkei BP Approx. 20,000 copies Distributed at the exhibition venues Approx. 10,000 copies ⇒”PV JAPAN 2010”、 “TECHNO FRONTIER 2010”, etc. ※Included with each magazine/ some shipped for free 【Reader Profile (Industry/Type of Job】 “The leaders of green society are widely covered.” ※The above rate does not include tax. ※Advertorial rate covers the fees for information gathering and production. ※Same rate applies for bleed and non-bleed ads※Please contact us for the space other than the above Contact Us: Advertising, Electronics/Mechanical Group / nead@nikkeibp.co.jp 1-17-3 Shirokane, Minato-ku, Tokyo 108-8646 JapanTEL：81-(0)-6811-8021FAX：81-(0)-5421-9194