Internal Linking and Anchor Text Variations with Examples

1. Internal Linking & Anchor Text Variations

2. Topics we’ll cover: • Internal Linking • What? • Why? • How? Anchor Text Variations • What? • Why? • Types of Anchor Text Variations and How They Work

3. Internal Linking “Internal linking is a way to connect one page of the website with another via Anchor Tag” Most Important Ranking Factor!

4. Why Internal Linking is Important? (There are 3 important key Reasons)

5. #1 Reason It helps Search Engine & Users to Discover Pages It also allow users & Search Engines to navigate the website effectively.

6. #2 Reason This page is having many internal links. Must be imp page With the right internal linking: • You can guide your visitors and Google about your most important pages. • Help them to understand what this page is all about!

7. #3 Reason They help in spreading link juice around the website.

8. How to create a smart internal linking strategy?

9. Internal Link Strategy Audit and Fix Existing Internal Links: • Fix broken internal links • Fix internal link redirects • Remove internal links to unimportant pages • Remove NoFollow from Internal Links

10. Internal Link Strategy Create Silo Site Structure

11. Internal Link Strategy • Link Your Important Pages (Money Pages) with High Authority Page. Use GSC and MOZ to find high authority Page. • Link your important Pages with Power Pages. Check Top Landing Pages in Google Analytics to find your power pages. • Check Exit Pages from Google Analytics and link them to increase dwell time on the website. • Display Recent Posts on the Home Page as it is having the highest link juice.

12. Internal Link Strategy • Prevent Using Same Anchor Texts For Two Different Pages. • Use Site command (site:https://jcwebpros.com/ keyword) to link Orphan Pages and to find other Relevant Pages • Be reasonable with the number of internal links used. Aim to point at least two or three internal links to every new piece of content. • Focus on Deeper Pages while internal linking. • Create Content Hub (1 Pillar Page + 10-15 Supporting Pages) for Blog Pages. For example, Moz Beginner’s Guide

13. “As per Ahref, Strong Internal linking can increase your website traffic by 40%”To execute a strong internal linking on your website, Contact JC Web Pros now

14. Anchor Text Variations mean making Variations in Target Anchor keyword by adding Synonyms, LSI Terms, Long Tail Keywords, etc.

15. Example of Anchor Text Variations Exact Keyword Focused Anchor Text: Omnichannel Marketing Anchor Text Variations: • What is Omnichannel Marketing • AboutOmnichannel Marketing • Omnichannel Marketing Definition • Learn About Omnichannel Marketing • Omnichannel Marketing Benefits

16. ? Why Vary Your Anchor Text?

17. Why Vary Your Anchor Text? Gutter Cleaning Expert Imagine you’ve used same anchor text while external links building My Website Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Domain 2 Domain 4 Domain 1 Domain 3

18. Google looks at your link profile.. Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Something Suspicious!!! Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert Gutter Cleaning Expert How same Anchor Text used for all backlinks?

19. Why suspicious? Having exactly same anchor text from all the webpages make your backlink profile looks unnatural! Because... There is no way all websites got together and decided to link to your website from the exact same anchor text! A bit of anchor text variation is natural! Before Google Penguin Algorithm Update, anchor text was easy to manipulate. By simply spamming exact match anchor links (anchors using the exact target keyword) at a page, SEO’s ranked their URL in the upper positions of Google, often at position one. This practice was known as “Google Bombing” Google bombing refers to black-hat SEO practices aimed at increasing a webpage's rank for a specific Google search by exploiting its algorithm When websites aggressively build exact match anchor text links, a Google spam filter is triggered!

20. Example of Google Bombing

21. Google has Caught me :( This tactic came to a halt in 2012 with Penguin 1.0

22. After Penguin Update

23. Use Anchor Text Variations to Prevent Yourself from Penguin Update

24. Types of Anchor Text Exact Match Anchor Text: Exact match anchor text includes the link on exact keyword (i.e. Window Cleaning Services) without using any generic, random, or stop words. Phrase Match/Long Tail Anchor: Phrase-match anchor text has combo of the Exact Target Keyword + additional words to make it a phrase. Use LSI or Google Search Partial Match: The anchor text has all words in the query, but not in exact form. It includes generic terms and stop-words Example: We offer the best Window Cleaning Services. Example: We are well known for Window Cleaning Services in North Vancouver Example: They offer the Best Services for Window Cleaning

25. Types of Anchor Text [Cont..] Branded Anchor Text: Branded anchors include your brand name, and they are great for building recognition. Plus, they are a safe bet to avoid getting flagged for spam. Naked Anchor: Naked anchor text is just a URL pasted into the copy from the browser bar – but it is clickable! Image Anchor: Inserting link over the image. [Since there is no clickable text in an image anchor, Google uses the image’s Alt text to understand the context of the linked to page.] Example: Trust AdelCo’sWindow Cleaning Services. Example: For more info visit https://adelcohomeservices.ca/

26. Types of Anchor Text [Cont..] Zero or Generic Anchor Text: Doesn’t include any text referencing a keyword. Instead, the reader must rely on the surrounding copy for context clues about what is on the other side of the link. • Generic Anchor Examples: • Click here • Read more • Buy Now • Download this • About the author • Check Out • Visit Website • This blog - Pretty Powerful, - A straightforward CTA, - Draws direct attention to the link!

27. Types of Anchor Text [Cont..] Random Anchor Text: Like generic anchors, random anchor texts use phrases that do not include any particular type of keyword. What separates random anchors from generic anchor texts is that random anchors don’t use actionable language. • Random Anchor Text Examples: • In-depth Article • New Blog Post • A recent change • According to this article

28. Types of Anchor Text [Cont..] Related Anchor Text: Related anchor words link to a page using a variation of the target keyword. It doesn’t include the exact keyword but Synonyms! None of the above keyword include the term “image seo” itself. Related anchor texts are useful in building a more diverse link profile, and helping you avoid over-optimization. • For example: Target Keyword “Image SEO”. • optimizing images for search • rank high on Google images • very detailed guide on image optimization

29. After Anchor Text Variations Search bots gained confidence about the page’s subject.

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