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ScanBalt BioRegion - Innovation on Top of Europe

ScanBalt BioRegion - Innovation on Top of Europe. ScanBal t BioRegion. 11 countries Denmark Estonia Finland Iceland Latvia Lithuania Norway Poland Sweden North Germany NW Russia. 85 million people. Reykjavik. Helsinki. St. Peters- burg. Stockholm. Oslo. Tallinn. Riga.

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ScanBalt BioRegion - Innovation on Top of Europe

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  1. ScanBalt BioRegion-Innovation on Top of Europe

  2. ScanBalt BioRegion 11 countriesDenmark Estonia Finland Iceland Latvia Lithuania Norway Poland Sweden North Germany NW Russia. 85 million people Reykjavik Helsinki St. Peters-burg Stockholm Oslo Tallinn Riga Copenhagen Vilnius Warsaw Berlin

  3. Branding principles for ScanBalt BioRegion ● ScanBalt BioRegion is THE brand name ● ”Life sciences in the Nordic-Baltic” or ”Life science in the Baltic Sea Region” used as add-on´s to audiences not yet well aware of ScanBalt BioRegion ● ”On Top of Europe” and ”Cluster of Ideas and People” added when appropiate

  4. The Development of ScanBalt BioRegion • 2001-2003 • Establishment of Contacts • Vision and Mission Development • One-Stop-Entry and Visibility • 2004-2007 • Transparency of Competencies • New Cluster Formations • Infrastructure for Research and Education • 2008-2011 • Cross border innovation • coherence of policies • Project incubation • talents • Shared services • Cluster development • Communication 2001-2003 2004-2007 2008-2011 Trust, equality, respect, sustainability and ethics guides the activities of ScanBalt

  5. Infrastructure Projects • ScanBalt Network of Networks (NICe) – Creation of One-Stop-Entry • ScanBalt Campus (Interreg111B) – Creation of Critical Mass in Research and Innovation • ScanBalt Competence Region (EU FP6) – Identifying competencies and cluster profiles • Boosting Baltic FP6 (EU FP6) – Enhancing project management • Communication in ScanBalt BioRegion (NIC) – Creating Global Visibility • Bridge BSR (EU FP7) – Creating shared SME Support, a Joint Innovation Action Plan and Integrating IP-management

  6. Thematic Network Building • IP Knowledge (EU FP6) – Connecting stakeholders • Marine Biotech (NorFA) – connecting stakeholders • Clinical Research (NIC) – Connecting stakeholders • AgroBiotech (NorFA) – Connecting stakeholders • Stem Cell Network (NorFA) – Connecting stakeholders • Boost BioSystems (EU FP 6) – Connecting stakeholders • LigniMatch (NICe) – Roadmap to commersialisation • Trayss prime (FP 6) – Enhancing Project Management

  7. ScanBalt Strategy 2008-2011 Focus Area: Communication and Marketing ScanBalt should promote knowledge and understanding of ScanBalt BioRegion and its stakeholders and strengthen the dialogue between them. • Action Lines - Strengthen strategic communication - Promote branding of ScanBalt BioRegion - Promote dialogue on ethical and sustainability aspects

  8. Identifying clusters and spearhead competences: ScanBalt CompetenceRegion FP6 Scientific Fountains Co-location clusters Mode 3 clusters Current Impact -BioTeam-South -BioCon Valley -Kalmar BioScience -Bio Turku Biotech Workforce -Latvia Biotech Cluster -Estonia Biotech Cluster -North Poland Biotech Cluster -Lithuania Biotech Cluster -MedCoast Scandinavia -North-West Russia Biotech Cluster Human Capital -Medicon Valley Risk Capital R&D Input ScanBalt – string of competency clusters

  9. CompetenceRegion Results • Report: „ScanBalt – A string of Competence Clusters in Life Sciences and Biotechnology/ Mapping Report 2006“ • Report: „Top of Europe in Life Sciences and Biotechnology/ ScanBalt CompetenceRegion Final Report“ • CD-ROM: „Top of Europe in Life Sciences and Biotechnology – ScanBalt BioRegion in Brief“(including data of Boosting Baltic Biotech, Scandinavian LS database and other projects)

  10. Bridge – BSR FP7Bridging Life Science Research and SME’s in the Baltic Sea Region Putting Cluster Policies into Practise

  11. BSR Life Sciences Go Public Bridging the gap between society and the scientific community • Training BSR scientists in science communication • Press study tours to laboratories in 4 different BSR countries for journalists / journalism students • discussions on ethical implications of science

  12. ScanBalt Campus II Promoting “Smart growth” in life sciences Intellectual Property and Bio-entrepreneurship Baltic Entrepreneurship Training Education and training of leaders for the life science industry ScanBalt ScanBalt Executive committee Scanbalt Projects Infrastructural Campus Board Competence Region Boosting Baltic ScanBalt Campus Regenerative medicine Student council ScanBalt Academy Communication Environmental Biotechnology Molecular Diagnostics Bridge BSR Innovation and entrepreneurship Thematic Informational Biology Universities Industry Hospitals Marine Biotech Process Analytical Technology Sustainable development & bioethics Clinical research IPKN Agro biotech StemCells Boost Biosystems LigniMach Trayss Prime

  13. Nordic-Baltic ExPat Forum • Connects to the “brain bank” abroad • Improves career opportunities of ExPats • Helps to exchange experiences and knowledge across continents

  14. Concept • On-line community • of researchers & professionals within Life Sciences, • working or studying outside Europe, • having roots in Nordic-Baltic Sea region www.scanbalt.org/nordexpat Launch October 2008

  15. Sponsors

  16. Supportersas of 1st may 2008 RegionalBaltic Development ForumNordic Innovation CentreScanBalt BioRegionScanBalt Academy represented by, among others:Kaare R. Norum, President of ScanBalt Academy, former rector of University of Oslo Horst Klinkmann, former President of the German Academy of Sciences, GermanyAndrzej Legocki, former President of Polish Academy of Sciences, PolandVilius Grabauskas, Chancellor of Kaunas Medical University, Public Health, LithuaniaOle Petter Ottersen, former Dean of Science, University of Oslo, Norway

  17. Information & communication Tools • ScanBalt website • ScanBalt newsletter • ScanBalt Campus website • Scanbalt MediaNet • Presentation templates • Logotypes • Conferences

  18. The website: 90.000 visits per month www.scanbalt.org

  19. The ScanBalt Newsletter - 7000 Subscribers, 6 times a year

  20. ScanBalt MediaNet: How it Works Source: Press releases from project partner Interface: „MediaNet“ via Alphagalileo IDW, Cordis or Baltic News service Sink: Journalists in Europe and Worldwide • e.g: • Gothenburg Univ. • Turku Biovalley • BioCon Valley • Estonian Genome • e.g: • Nature • Wall street journal • Ny Teknik • Ostseezeitung „Media net“ + short description of ScanBalt BioRegion 1 press information 4 news services

  21. Logotypes

  22. Recommendations • Branding should be based on concrete contents – Do we know our own region well enough ? • Create a priority list of target groups • Create targetted messages to target groups • Create concrete projects / activities

  23. In 2004: “Europe's Most Successful” Nature Biotechnology, July 2004 In 2010: “The World's Most Successful” Declaration, World Economic Forum, Davos Summit 2010

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