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Tone or Attitude:. Tone/ Attitude. . . A definition:. Definition of Tone Tone, in written composition, is an attitude of a writer toward a subject or an audience. Tone is generally conveyed through the choice of words or the viewpoint of a writer on a particular subject.
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Tone/ Attitude. . . A definition: • Definition of Tone • Tone, in written composition, is an attitude of a writer toward a subject or an audience. Tone is generally conveyed through the choice of words or the viewpoint of a writer on a particular subject. • Every written piece comprises a central theme or subject matter. The manner in which a writer approaches this theme and subject is the tone. The tone can be formal, informal, serious, comic, sarcastic, sad, and cheerful or it may be any other existing attitudes. Consider the following examples of tone: --“I want to ask the authorities what is the deal? Apparently a flu epidemic that is destroying the health of good people seems rather insignificant to their agenda. The council members are too busy doing their jobs in seeking re-election to become committed to such a trivial issue.” --“I want to draw the attention of the concerned authorities toward damage caused by an epidemic. If steps are not taken to curb it, it will further injure our community” • What is the theme of each statement (main point)? What of the tone?
Political Humor. . . Satire? • Analyze the following political cartoon for content and tone. . . Break up into groups of two to four and respond to the SOAPStone questions.
Political Ads from the past • Listen very carefully to each of the political ads. List several words to (at least ten from each) and analyze how they affect the overall tone/ attitude of the commercial. How does this specific diction contribute to the theme/ purpose of the commercial? Note any emotions (pathos) or logic (logos) to which they appeal. . .
Tone in Political Ads • http://www.livingroomcandidate.org/commercials/1952 • http://www.livingroomcandidate.org/commercials/2008
This is a political cartoon from the late 1800’s depicting Grover Cleveland as the devil with red paint. The following explanation is given concerning the comic: To begin with, 'I'll paint the town red", by Grant E. Hamilton, The Judge vol. 7, 31 January 1885. Cartoon from the magazine "The Judge". "Democracy" is portrayed as the devil holding a bucket labeled "Bourbon Principles" and a paintbrush (in which appears a profile caricature of Grover Cleveland), both dripping red paint with which he plans to "paint the town"; he is standing on a wall overlooking a view of Washington, D.C. showing mostly government buildings, some already flying red flags: "Pension Dep't", "White House", "U.S. Treasur", "War Dep't".
Assignment. . . . • Compare the tone of this cartoon to the two more recent political ads on video. • Then, do a bit of research into the political/ economic situation that prompted the author of the cartoon. What, in your understanding, had dramatically changed regarding the present day perceptions of the Democrats and Republicans compared to the late 19th and early 20th centuries?