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Guest speaker

Dr. Dennis Richling. Guest speaker. Persuasion. The Art and Science of Meaningful Engagement. Healthcare Costs Today. Absent Behaviors. Risky Absent Healthy Behaviors. Chronic Disease. Biometric Risks. Risky Present Problem Behaviors. Problem Behaviors.

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Guest speaker

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Presentation Transcript

  1. Dr. Dennis Richling Guest speaker

  2. Persuasion The Art and Science of Meaningful Engagement

  3. Healthcare Costs Today Absent Behaviors Risky Absent Healthy Behaviors Chronic Disease Biometric Risks Risky Present Problem Behaviors Problem Behaviors

  4. Persuasion is important to manage health Be healthier

  5. How do we persuade people? Educate them…

  6. How do we persuade people? Incent them…

  7. How do we persuade people? Reframe the message…

  8. How do we persuade people? Be a cheerleader…

  9. The message has been… INCREASE MOTIVATION

  10. Goal: Adopt Healthy Behaviors for the rest of their life

  11. How much motivation do we need? Dr. BJ Fogg Stanford Persuasion Technology Laboratory A new model…

  12. Fogg Behavior Model Behavior M = B A T High Motivation Call to Action Motivation Low Motivation Ability Hard to do Easy to do

  13. When do behaviors change? Epiphanies Change of context Psychological processes Make it easier

  14. Changing behaviors for life Epiphanies are rare Changing the context is complicated Psychological processes increase motivation in stages “Making it easier” can reach those with little motivation

  15. Exciting new research? Yes, but..

  16. Fogg Behavior Model M = B A T High Motivation Motivation Low Motivation Ability Hard to do Easy to do

  17. No panacea to change behavior Use multiple science-based disciplines Tailor it to the person Tailor it to the behavior Ride the motivational wave Achieving life long change often takes multiple steps

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