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Social networks and collective intelligence A return to the Agora

Social networks and collective intelligence A return to the Agora. Manuel Mazzara UNU-IIST and Newcastle University. 20/06/2012, Cambridge. A Fantastic New Era…. ... and an Old Problem Made Worse. Trustworthy?. Newsworthy?. Relevant?. Traditional Media Gatekeeping. World. Audience.

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Social networks and collective intelligence A return to the Agora

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  1. Social networks and collective intelligenceA return to the Agora Manuel Mazzara UNU-IIST and Newcastle University 20/06/2012, Cambridge

  2. A Fantastic New Era…

  3. ... and an Old Problem Made Worse Trustworthy? Newsworthy? Relevant?

  4. Traditional Media Gatekeeping World Audience

  5. Power of Media “There are no facts, only interpretations” (Friedrich Nietzsche)

  6. Power of Illusion

  7. Overcoming Gatekeeping ? Internet offers an open platform where users can interactively exchange information • News is multimedia, multi-dimensional, timely/timeless • The user can control relevance • The user is able to choose topics, sources … • The user can interact with authors, other readers/followers …

  8. Traditional/New Media Synopsis

  9. We will either find a way, or make one ... ”Aut inveniam viam aut faciam”

  10. Maslow’s Law of the Instrument ”It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” - H. Maslow, The Psychology of Science:A Reconnaissance. Harper & Row, 1966

  11. Goals of Polidoxa • Create a virtual agora where people can freely discuss and exchange information • More control over the news/information • Think • Inform • Verify • Interact • Take an active role • Make more informed decisions

  12. Polidoxa: ranking algorithm • The core ranking parameters: • configurable static parameters • trustworthiness of contacts (decided by the user) • trustworthiness of sources/domains… (by the user) • Dynamic Parameters • depending on network activities and contact’s distance • evaluate (among other things) “like” and “dislike” • many “like” for a post is and indication of how your network perceives it

  13. Trustworthyness and ranking News from z www.page-x.com 4 News from x www.page-z.com 6 News from y www.page-y.com 3

  14. Synopsis Continued

  15. Be creative when solving problems, use your right brain hemisphere more often!

  16. Joint work with: Antonio Marraffa Luca Biselli Simona De Nicola Luca Chiarabini Georgios Papageorgiou Pier Paolo Greco Nafees Qamar

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