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Copywriting Tactics

Copywriting Tactics. Sell. Be creative and cleaver NEVER overshadow the prime purpose of the ad… Product – sell, communicate. Honesty. Dramatize, elaborate Never overrate or overstate. Benefits and Values. Evaluate your product

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Copywriting Tactics

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  1. Copywriting Tactics

  2. Sell • Be creative and cleaver • NEVER overshadow the prime purpose of the ad… • Product – sell, communicate..

  3. Honesty • Dramatize, elaborate • Never overrate or overstate

  4. Benefits and Values • Evaluate your product • Translate benefits into values the customer can identify with • What does the product do for the customer?

  5. Don’t be shy • Ask for the order

  6. Supplementary tips • Use Humor • Appeal to emotional needs • Remember greed • Avoid clichés • Fast turnover • Fast service • Outstanding quality

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