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Perspectives, Paradigms, and Metaphors

Reasons for a Variety of Perspectives. To expand beyond our own taken-for-granted assumptions to allow for greater exploration and learning.To help establish a stronger understanding and basis for our own perspective.To allow for the possibility of developing new, insightful conclusions by seeking

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Perspectives, Paradigms, and Metaphors

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    1. Perspectives, Paradigms, and Metaphors COMM 254: Organizational Communication

    2. Reasons for a Variety of Perspectives To expand beyond our own taken-for-granted assumptions to allow for greater exploration and learning. To help establish a stronger understanding and basis for our own perspective. To allow for the possibility of developing new, insightful conclusions by seeking to merge apparently contradictory perspectives (both/and instead of either/or).

    3. Three Paradigms Traditional

    4. Three Paradigms Traditional

    5. Three Paradigms Traditional

    6. Three Paradigms Traditional

    7. Three Paradigms Traditional

    8. Other Metaphors? John Clancy, The Invisible Powers: The Language of Business (1989): the journey the game war the machine the organism the society

    9. Other Metaphors? Gareth Morgan, Images of Organization (1986): machines organisms brains cultures political systems psychic prisons flux and transformation instruments of domination

    10. The Power of Metaphor Metaphor is far more than figurative language Metaphor is fundamental to thought, understanding, and learning Metaphoric association draws our attention to particular entailments and, therefore, is a way of� Seeing Not seeing Any metaphor offers a unique perspective and, as such, provides a �partial� view.

    11. The Implications of Paradigms What are communication behaviors? What is �good� communication? What is the role of management?

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