1 / 40

A Shining Star Is Born In Dubai, United Arab Emirates

In. 1981. A Shining Star Is Born In Dubai, United Arab Emirates. Rise to Prominence. One of the region’s foremost perfumeries. Scents for the Oriental sensibilities as well as a range of enthralling Occidental perfumes. The Rasasi brand has managed to appeal to consumers.

jedmond
Download Presentation

A Shining Star Is Born In Dubai, United Arab Emirates

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In 1981 A Shining Star Is Born In Dubai, United Arab Emirates

  2. Rise to Prominence

  3. One of the region’s foremost perfumeries Scents for the Oriental sensibilities as well as a range of enthralling Occidental perfumes

  4. The Rasasi brand has managed to appeal to consumers

  5. all cultures and age-groups

  6. A limited liability company, Rasasi was founded in 1981 by the visionary Kalsekar Family.

  7. exclusive brand Innovative from the start, our first premises in Murshid Bazaar – in those days, the commercial hub of Dubai – was the first to dedicate an entire store to one

  8. Crucial Concept Specialised Store Sophistication Professionalism Product Knowledge

  9. Response was overwhelming and in a very short space of time, four other outlets were established to meet the demand in the market.

  10. Spirit of Pioneering Innovation Growth and Success

  11. No. 1 manufacturer of Occidental perfumes in the Middle East undisputed No. 2 overall perfume sales in the region.

  12. Rasasi products are sold in 50 countries around the world .

  13. Over 500 employees .

  14. State of the Art 135,000 sq. ft. manufacturing facility, situated in the world-renowned Jebel Ali Free Zone.

  15. Conceptualisation Manufacturing Logistics Distribution Price Competitiveness Excellent Quality Control

  16. Other Business Innovations

  17. An advance inventory stock of all our product components for the next 6-8 months enabling us to deliver goods within 2-3 weeks of ordering. We react quickly to market demands through a technologically advanced, Dynamic and vertically integrated structure. Rasasi products are only retailed through a combination of exclusive showrooms as well as rigorously selected distributors & agents. We have highly professional specialist management teams.

  18. world’s top designers and fragrance houses Supply Chain Research & Development Customer Service and Customer Relationship Processes

  19. Nothing is more important to us than our consumers. Therefore we have set up a comprehensive Customer Relationship Management program. Through constant communication, we inform them of the latest product launches, promotions and special offers, as well as providing a feedback facility to keep us abreast of their opinions and comments. Deep Understanding of Market Trends Exceptional Customer Loyalty

  20. Operational Independence Financial Independence Considerable Surplus Funds Expansion Programme Consistent and Exciting Growth

  21. Now let’s look in more detail at the heart of our business: Our Perfumes

  22. Oriental Occidental

  23. To maintain variety within the ranges and keep the brand fresh for our consumers, each year, we add three to five new fragrances to each collection. World-class Production Standards International Flavour Associated French Designers

  24. For raw materials, we’ve also associated ourselves with the main European & Asian Houses who supply to the elite international perfume brands. And to put the final touches of quality to our products, all of our components – such as caps, crimps, pumps and specially made bottles – come from the same German, French and Italian manufacturers who supply the world’s leading perfumeries.

  25. International Standard Competitive Regional Prices Greater Profits and Long Term Stability Year-on-Year Performance

  26. By following these guidelines, Rasasi has developed a perfume to celebrate any occasion, personality and stage of life: from Arab Royalty to cosmopolitan professionals, from the Asian sensibility to the Western tourist.

  27. For example, our signature scent: the highly successful Blue Lady, launched in 1992.. It is the complete embodiment of the mesmerising and confident spirit of our Occidental perfume range. And its companion scent – Blue for Men – has enjoyed similar success

  28. For younger women, we’ve designed precocious scents such as Cherish, Temptation and Hope.

  29. While perfumes like Royale, Romance and Catherine cater to the more sophisticated or mature consumer. Whatever the preference of the customer there is a Rasasi scent for them

  30. But Rasasi is no longer just about perfumes. With our financial independence secure and ourbusiness philosophy and practices well establishedwe are able to focus on complimentary diversification to support even further ourcontinued growth as a company and as a brand.

  31. We’ve recently launched a unique jewellery range in the United Arab Emirates. This innovative fashion concept is called and is just the tip of the iceberg for offering a multitude of luxury goods products to our existing and future customers. another Rasasi success story

  32. Excellence Reliability Value for Money Innovation Improvement

  33. World-Class Player in the Perfumery and Luxury Goods Market

  34. Zero Debt Surplus Funds Entrepreneurial Spirit

  35. Trading Manufacturing Growth Strategy

  36. Thank You for Your Time thank you

More Related