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Internet Marketing

Internet Marketing . By Carmen Locke. Internet Marketing Campaign. Marketing Research Advertising Promotions Public Relations. Success of an E-business. Key to measuring the effectiveness of your marketing campaign Keeping user profiles Recording visits

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Internet Marketing

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  1. Internet Marketing By Carmen Locke

  2. Internet Marketing Campaign • Marketing Research • Advertising • Promotions • Public Relations

  3. Success of an E-business • Key to measuring the effectiveness of your marketing campaign • Keeping user profiles • Recording visits • Analyzing promotional and advertising results • Discovering your target market • Increase number of visits • responses • purchases to your site

  4. Branding • “Is a name, logo, or symbol that helps to identify your company’s products or services” • Opportunity for misuse on the Internet • Rumors and Customer dissatisfaction • Use logos illegally • Outsource brand monitoring activities • www.ewatch.com • www.netcurrents.com

  5. Internet Marketing Research • Marketing Mix • Product or service detail & development • Effective pricing • Promotion • Distribution • New and faster Options • Finding and analyzing industry • Customer • Competitor performance

  6. Internet Marketing Research • demographic: age, sex, income • psychographic: lifestyles, cultral differences • www.wilson.web.com/webmarket/demograf.htm • www.commerce.net/research/stats/stats.html • Segment the market - online focus groups • www.surveysite.com • www.insightexpress.com • www.goglobal.com • www.quicktake.com

  7. Internet Marketing Research • Segment the market • (with online focus groups) • www.surveysite.com • www.insightexpress.com • www.goglobal.com • www.quicktake.com

  8. Internet Marketing Research • Data collection from your web site • www.atplan.net • marketing research tools • www.kvo.com • e-commerce & web advertising • www.macroinc.com • traditional and internet • www.quirks.com • market research magazine

  9. Internet Marketing Research • Evaluation of campaign results • for costs and benefits • Identify segments • www.forrester.com • free research demos and some free research reports • www.adknowledge.com • www.jup.com • www.mediametrix.com

  10. E-Market Research - More Links • www.marketresearchinfo.com • free tools to evaluate your site • News from different industries • www.researchinfo.com • tutorials for websurveys • market research company directory • employment board for marketing industry • www.marketresearchinfo.com/public/software

  11. E-Mail Marketing • Defining the “Reach” • geographic locations • demographics profiles • Personalized direct e-mail • customer names • offering the right products • special promotions targeted to consumers • Global Markets - tranlation of emails • www.logos.it.com • www.altavista.com

  12. E-Mail marketing • Personalization Technology • Target campaigns to a specific market • Improves response rate • Outsourcing e-mail marketing • www.boldfish.com • www.messagemedia.com • www.digitalimpact.com

  13. E-Mail marketing • Outsourcing E-mail • www.mindarrow.com • www.inchorus.com • www.mediaring.com • Improve Customer Service • e-mail link to your web site • Track the location of customer orders • Internet mailing lists

  14. Promotions • Attract visitors • Influence purchasing • Increase brand loyalty

  15. Promotions • Frequent flyer miles • Point based rewards • Discounts • Sweepstakes • Free trials • Free shipping and Coupons

  16. Promotions • Frequent flyer miles • www.netcentives.com • designs reward program for e-business

  17. Promotions • Point-based rewards • www.mypoints.com • receive points for browsing and shopping • www.branders.com • allows you to upload your company’s design & logos • www.iswag.com • offers brand management solutions • www.ebuyer.com • add logos to selected promotional products

  18. Promotions • Discounts • Sweepstakes • www.ipromotions.com • Free trials • www.travelocity.com • Online coupons • www.directcoupons.com • www.coolsavings.com • www.valupage.com • www.stoweeducationfund.org

  19. Promotions • Free promotional Items • www.free.com • www.free2try.com • www.freeshop.com • Tutorials to promote your site • www.promotionworld.com/tutorials/000.html

  20. E-Business Advertising • Banner Advertising • Buying and selling • Media-rich advertising • Search engines and directories • Wireless Advertising • Affiliate Programs

  21. E-Business Advertising • Banner Advertising & Benefits • Increases brand recognition • Exposure • Revenue • Buying and selling banner advertising • Payer performance fees include • Pay-per-click • Pay-per-lead • Pay-per-scale

  22. E-Business Advertising • Exchanging advertising space on your site for advertising space on another site. • Www.valuclick.com • www.doubleclick.com • www.adsmart.net • www.linkexchange.com

  23. E-business Advertising • Media-rich advertising • Webcasting • Streaming video • Cross-media advertising

  24. E-business advertising • Webcasting - uses streaming media to broadcast an event over the web. • Streaming Video - stimulates televisions • www.resource.com • www.cleardigital.com • Sprinway - free dial-up Internet access and also performs media-rich advertising • www.spinway.com • www.realplayer.com • www.shockwave.com

  25. E-Business Advertising • Cross-media advertising • audio, video, games, and animations • WebRIOT • game show on MTV • Companies that specialize in Cross-media advertising • www.mtv.com • www.h2odesign.com • www.lot21.com

  26. E-Business Advertising • Wireless Advertising • www.skygo.com • provides wireless marketing solutions and infrastructure. Offers real-time wireless delivery and tracking of permission-based campaigns. • www.adbroadcast.com • Pays people who opt in to receive advertisements on their cell phones. • www.geeps.com • Offers brick-and-mortar stores wireless advertising targeted toward specific markets.. It sends wireless advertisement to customers as they enter the proximity of a store.

  27. E-Business Public Relations • Chat sessions • Bulletin Board • Special event or function • Press releases • www.prweb.com • www.prnetwork.com • Video clips • www.prnewswire.com • www.businesswire.com

  28. Search Engines • META Tags • spider reads the META Tags • www.keywordcount.com • www.websearch.about.com • Search Engine Registration • Submit a keyword and description of business • www.searchenginewatch.com/webmasters • Excite for free • Excite Plus - Looksmart Network

  29. Search Engines • Metasearch enginess • Aggregate results from a variety of search engines. • www.metacrawler.com • www.framesearch.net

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