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This review examines key indicators, drivers, current status, and future development of the global hotel industry. It discusses factors affecting room rates, occupancy, revenue, and guest satisfaction. Sources provided for further exploration.
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Content Key Indicators Drivers CurrentCondition Future Development Conclusion Rreview of Global Hotel Conditions
Key Indicators ADR = Average Daily Roomrate Occupancy Rate RevPAR = Revenue Per Available Room Rreview of Global Hotel Conditions
Drivers Definition: “Anything that could materially affect either a company's earnings or the price of its stock.” Everycompanywill have itsown unique drivers. Rreview of Global Hotel Conditions
Drivers • Room cleanliness • Speed and efficiency of check in • Staff related attributes • Breakfast – Food quality and service • Guestroom maintenance and hardware conditions • Accuracy and promptness in fulfilling guests’ requests • Problems • Attractiveness of guest rooms • In-room working space and environment Rreview of Global Hotel Conditions
CurrentCondition Global tourist arrivals +4% Rreview of Global Hotel Conditions
CurrentCondition Rreview of Global Hotel Conditions
CurrentCondition Global tourist arrivals +4% Strong CHF Price competition Rreview of Global Hotel Conditions
Current Condition Rreview of Global Hotel Conditions
Future Development • 4 Predictable changes: • Social media • Guest reviews • Service standards • New concepts • How can we know or predict that? • Observing current ongoing changes Rreview of Global Hotel Conditions
Future Development • Key innovations: • Focus on customer’s needs and wants • Linkage is better than leakage • Build solid customer relationship • More is not better – Better is better! Rreview of Global Hotel Conditions
Conclusion • Current condition = good, getting better • For continued positive development: • Think ahead • Anticipate customer’s needs • Innovation • Sustainability Rreview of Global Hotel Conditions
Sources http://arcres.com/arcrates/users2/news08/Amadeus_hotelindustry_future.pdf http://www.huffingtonpost.com/2012/10/19/hotel-industry-predictions_n_1982122.html Investopedia.com http://m.friendfeed-media.com/8d13191877c7b7471d4fb149c80bf3fbbe1a0fa8 http://www.tourismlink.eu/2013/09/european-hotel-industry-reports-success/ http://www.standr.co.uk/Otus%20Hotel%20Analyst%20Size%20and%20Structure%201.pdf www.gbm.scotiabank.com/English/bns_econ/IT_hotel.pdf Rreview of Global Hotel Conditions
Questions? Rreview of Global Hotel Conditions