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Review of Global Hotel Conditions. Content. Key Indicators Drivers Current Condition Future Development Conclusion. Key Indicators. ADR = Average Daily Roomrate Occupancy Rate RevPAR = Revenue Per Available Room. Drivers. Definition:
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Review ofGlobalHotelConditions Rreview of Global Hotel Conditions
Content Key Indicators Drivers CurrentCondition Future Development Conclusion Rreview of Global Hotel Conditions
Key Indicators ADR = Average Daily Roomrate Occupancy Rate RevPAR = Revenue Per Available Room Rreview of Global Hotel Conditions
Drivers Definition: “Anything that could materially affect either a company's earnings or the price of its stock.” Everycompanywill have itsown unique drivers. Rreview of Global Hotel Conditions
Drivers • Room cleanliness • Speed and efficiency of check in • Staff related attributes • Breakfast – Food quality and service • Guestroom maintenance and hardware conditions • Accuracy and promptness in fulfilling guests’ requests • Problems • Attractiveness of guest rooms • In-room working space and environment Rreview of Global Hotel Conditions
CurrentCondition Global tourist arrivals +4% Rreview of Global Hotel Conditions
CurrentCondition Rreview of Global Hotel Conditions
CurrentCondition Global tourist arrivals +4% Strong CHF Price competition Rreview of Global Hotel Conditions
Current Condition Rreview of Global Hotel Conditions
Future Development • 4 Predictable changes: • Social media • Guest reviews • Service standards • New concepts • How can we know or predict that? • Observing current ongoing changes Rreview of Global Hotel Conditions
Future Development • Key innovations: • Focus on customer’s needs and wants • Linkage is better than leakage • Build solid customer relationship • More is not better – Better is better! Rreview of Global Hotel Conditions
Conclusion • Current condition = good, getting better • For continued positive development: • Think ahead • Anticipate customer’s needs • Innovation • Sustainability Rreview of Global Hotel Conditions
Sources http://arcres.com/arcrates/users2/news08/Amadeus_hotelindustry_future.pdf http://www.huffingtonpost.com/2012/10/19/hotel-industry-predictions_n_1982122.html Investopedia.com http://m.friendfeed-media.com/8d13191877c7b7471d4fb149c80bf3fbbe1a0fa8 http://www.tourismlink.eu/2013/09/european-hotel-industry-reports-success/ http://www.standr.co.uk/Otus%20Hotel%20Analyst%20Size%20and%20Structure%201.pdf www.gbm.scotiabank.com/English/bns_econ/IT_hotel.pdf Rreview of Global Hotel Conditions
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