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BOSTON & FHM

BOSTON & FHM. SUBURBAN FLIGHT. For a few major reasons, Americans began heading to the suburbs in droves (remember the Holiday Inn article) in the 1950s At first, the suburbs served only as bedroom communities, but gradually retail and jobs followed. URBAN DECAY.

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BOSTON & FHM

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  1. BOSTON & FHM

  2. SUBURBAN FLIGHT • For a few major reasons, Americans began heading to the suburbs in droves (remember the Holiday Inn article) in the 1950s • At first, the suburbs served only as bedroom communities, but gradually retail and jobs followed

  3. URBAN DECAY • America’s cities, by the 1970s, had experienced over two decades of neglect, and once the jobs and retail went, the core of the city was all but abandoned (especially after 5:00pm)

  4. ROUSE • One of the leaders in the transformation of the suburbs was James Rouse, who is the inventor of the office park • (Victor Gruen, the inventor of the shopping mall, was also very influential, and in fact, Rouse would develop many suburban malls of his own)

  5. ROUSE COMPANY HISTORY • Briefly… • James Rouse was a visionary. He imagined perfect utopias designed around America’s great city cores as livable, wonderful communities for the masses of the middle class • Rouse, somewhat naively, had hope that the government and corporations would work towards the betterment of society

  6. URBAN DECAY • Boston was no exception to the urban decay problem, and the Quincy Market had become a, “largely vacant and rodent-infested old public marketplace behind historic Faneuil Hall.”

  7. REDEVELOPMENT IDEAS • By the 1960s, the city had moved the wholesalers out of the North and South Buildings, leaving Quincy Market as the location for stalls selling fruits, vegetables and meats • Rents for the stalls were $3/sqft

  8. REDEVELOPMENT IDEAS • Roger Webb proposed a much more public re-development of Quincy Market • James Rouse/Ben Thompson wanted complete control of the buildings and the spaces between/around them

  9. ROUSE’S IDEA • Rouse wanted to keep the older stalls, but supplement them with restaurants – still keeping the focus on the small merchant • Rouse believed in small-scale capitalism and wanted to have people experience this • Rouse’s idea relates to the work display that you read about in both MacCannell and Peterson

  10. THE PUSH CART • Although seemingly rather uninteresting, the push cart is a key element of Rouse’s design – you can now find them in malls everywhere

  11. PUSH CART HEAVEN

  12. SPACES

  13. SPACES

  14. HAYMARKET VS. FHM

  15. RETAIL TOURISM • Compare the list of shops found in Quincy Market at its re-opening as compared to now

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