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Safety All The Time

Safety All The Time. Oyuki Ogawa Executive Vice President DENSO CORPORATION. Advanced Automotive Society . A society where people, cars and the environment co-exist DENSO meets demands for Environment & Safety systems, components . Conserve Energy & Protect the Planet.

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Safety All The Time

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  1. Safety All The Time Oyuki Ogawa Executive Vice PresidentDENSO CORPORATION

  2. Advanced Automotive Society • A society where people, cars and the environment co-exist • DENSO meets demands for Environment & Safety systems, components

  3. Conserve Energy & Protect the Planet • Improving fuel economy for all power sources and various fuel types • Reducing C02 emissions in all company activities

  4. Safety Advances • 43,000 U.S.-road fatalities in 2006 • DENSO supplies a variety of safety technologies • Aiming to create safer vehicles for drivers, pedestrians, society

  5. Safety All The Time Doug Patton Senior Vice President Engineering Division

  6. Technical Leader • Passive safety, for minimizing damage • Active safety, for warning & avoiding possible collision

  7. Airbag Sensing System • Supplying airbag sensing components to carmakers worldwide since 1989 • G sensor, front & side impact sensors detect severity of collision • ECU deploys airbags

  8. Adaptive Cruise Control • Latest technology allows safe driving from zero to 85 mph • Sensor data enables smoother, unnoticeable control for full speed range

  9. Pre-Crash Safety • Identifies obstacles & vehicles a split-second before collision • Automatically tightens seat belts • Helps activate pre-crash braking

  10. ITS Technology • DENSO has built and tested wireless communications for real-world effectiveness • Expanding sensor range to non-line-of-sight areas • Potential to reduce intersection accidents, pile-ups • Opportunities to relieve congestion • Improve fuel use, lessen C02 emissions

  11. Haptic Technology • Allows remote operation of cabin equipment • Provides mechanical feedback for precision “feel” • Customized haptic controls may operate a variety of body electronics • Two design options • Steering wheel • Center console joystick • Minimizes driver head movements to promote eyes on road

  12. Driver Monitoring • Technology measures eye blinking & heart rate to detect degree of drowsiness or fatigue • System then supplies neck ventilation and sounds warning

  13. Future Safety Demonstrator • Camera monitors eye-gaze direction • System alerts driver if eyes are away from road too long • Combined with other technology this assists drivers’ vision

  14. Adaptive Front Lighting System (AFS) • Predicts curves ahead using navigation info • Redirects headlamps before vehicle enters curve

  15. DENSO’s Vision • Fewer traffic accidents, less burden on environment • Provide improved safety systems & products, enhanced driver assistance • Aim to protect drivers, passengers, pedestrians

  16. Safety All The Time Thank you Questions & Answers

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