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Beyond 2017

With technology & marketing joining hands in the recent years the amount of data<br>being generated from customer interactions, purchase behavior etc. is immense.<br>Big data constitutes the huge data sets that include both structured & unstructured<br>data & is too voluminous for data processing software to handle.

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Beyond 2017

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  1. BEYOND 2017 11 Mind Boggling Big Data Predictions With technology & marketing joining hands in the recent years the amount of data being generated from customer interactions, purchase behavior etc. is immense. Big data constitutes the huge data sets that include both structured & unstructured data & is too voluminous for data processing software to handle. Big data growth is stated to be taking place at more than 40% annually. 2018 Business Intelligence & big data analytics They are growing at an alarming rate & will be worth $18.3 billion by the end of 2017. Dawn of Cognitive Computing Half of all users will interact with cognitive computing for big data compiling & analytics. Surge Of Job Vacancies In the US alone, more than 180,000 jobs are expected to be available for analysts & 5 times more in fields of data management & interpretation. AI in Decision Making Over 20% of B2B enterprises will deploy AI to make decisions & provide real –time Instructions. OPTION 2019 PAY Capitalization Of External data Almost all Companies will monetize data by selling it or by adding value. The numbers will rise from 70% to a whopping 100%. Innovative Search Features Approx. 50% of BI software queries will be for search features such as language processing & voice recognition. 2020 Rise of Faster Info Generation About 1.7 Megabytes of new info will be created per second for every human on the planet. Digital Data Boom Digital Data Universe will grow from 4.4 Zeta bytes to 44 Zeta bytes i.e. 44 trillion Giga Bytes. Mobile Marketing is on the rise The number of smartphone users will rise to an amazing 6.1Billion. Growth of Business Analytics Acc. To IDC, Big Data & Business Analytics Market will grow to over $2013 Billion. Personalization is The Trend Hyper personalization in marketing will reach a significant level with the use of mobile channels & connecting data from various platforms. 2021 2021 will mark the beginning of a cultural shift towards Data-driven decision making. AI will not only help in marketing & customer support but will also ensure greater cybersecurity. 2023 Emails will be aided by IoT to generate trillions of messages laden with Personally Identifiable Information (PII) requiring more security. Predictive Analytics is shown to grow in value to about 17% of CAGR, from 2017 to 2021. Sources: https://www.forbes.com/ https://www.i-scoop.eu/ https://www.datamation.com http://contexti.com/ www.datacaptive.com

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