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Entercom Digital Content Plan 90-Day and 1-Year Plans August 6, 2008 Joe Rosenthal jrosenthal@entercom.com (cell) 347-51

Entercom Digital Content Plan 90-Day and 1-Year Plans August 6, 2008 Joe Rosenthal jrosenthal@entercom.com (cell) 347-512-6067. 90-Day Plan: Overview. Vision: “Better Content, Better-Presented”. Tactics. Enhanced Credibility. Reasons to Participate. Reasons to Return. ETM Markets.

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Entercom Digital Content Plan 90-Day and 1-Year Plans August 6, 2008 Joe Rosenthal jrosenthal@entercom.com (cell) 347-51

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  1. Entercom Digital Content Plan90-Day and 1-Year PlansAugust 6, 2008Joe Rosenthaljrosenthal@entercom.com(cell) 347-512-6067

  2. 90-Day Plan: Overview Vision: “Better Content, Better-Presented” Tactics Enhanced Credibility Reasons to Participate Reasons to Return ETM Markets Public

  3. 90-Day Plan: Vision & Tactics “Better Content, Better-Presented”

  4. One-Year Plan: Overview Vision: “Raise the Bar on Original Content” Tactics Increased Traffic Increased Time on Site Increased Sponsorship Revenue Industry Recognition

  5. One-Year Plan: Vision & Tactics “Raise the Bar on Original Content”

  6. Big Picture, Small Picture

  7. Big: Instill Three Guiding Content Principles Does my audience want this piece of content? Does the content represent the station brand? Will I stand behind its quality, timeliness, and relevance? New Content Decision Point Ready for Primetime Launch & Iterate Do-Over Dust-Bin Acceptable paths. Not acceptable: Putting content live that the audience does not want, that does not represent the station brand, and that you as a creator won’t stand behind.

  8. Small: … And Focus on Nuts & Bolts In addition to high-level, qualitative training and guidance, we will focus on helping our markets utilize the existing digital tools at our disposal. Ownership of this area remains in Portland, but Sr. Director of Digital Content will help facilitate understanding. InterTech AP WordPress Digital Toolkit RadioTown MJI OneStat Vortal EveryZing

  9. Appendix: Template 2.0

  10. Header cleaned up to emphasize station brands and focus user on key content and promotions below. A cinema-style “Flipper” window provides ample space to promote unique content, artist imagery, and contests with bold graphics. Template 2.0 Preview(Hit a key to prompt notes) On-air talent sends real-time updates (Tweets) here. User can click tab to send talent a message. Primary navigation is optimized and scalable. Based on audit, competitive analysis, and user testing. “Today’s Hot Clip” is a format-relevant showcase for video, audio, or photo, blog, or game drawn from across Entercom’s stations. Clicking the button refreshes the Flipper to play this “cream of the crop” content. Functional navigation features a prominent “Listen Live” button. “As Heard On Air” opens to keyword field. “Today’s Hot Clip” triggers corporate/format-relevant content. “Playlist is another way to access the “hours” info at left. “Schedule” is formalized way to access each station’s schedule and programming info. “Listener Club Log-In” and “Request Song” are prominent. This “Hours” feature shows playlist, and also expands to feature artist information, other releases, sound samples, favorites functionality, lyrics, and links to iTunes store. This new widget highlights original and unduplicatable content from the station. Videos, blogging, photos, listen live, and fan interaction become portable/shareable. Chat functionality is built-in. Embed content into other pages and social networks.

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