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Mediamind Smart Suite

Mediamind Smart Suite. Simon Holt | Sales Manager A/NZ March 2011. smart trading easy access to exchange inventory. To This…. Based on CCA Savvian analysis. Buying Process is Inefficient. Campaign management with exchanges. No additional tagging necessary Seamless version reporting.

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Mediamind Smart Suite

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  1. Mediamind Smart Suite Simon Holt | Sales Manager A/NZ March 2011

  2. smart tradingeasy access to exchange inventory

  3. To This… Based on CCASavvian analysis

  4. Buying Process is Inefficient

  5. Campaign management with exchanges • No additional tagging necessary • Seamless version reporting • Use existing reports • Include within attribution • Limits discrepancies • Makes use of existing tag infrastructure • Quicker set-up and deployment • Only have advertiser focused tags Creates a tight synch with creative optimization Ad serving data is used for retargeting Prevents exchange analytics from becoming ‘siloed’

  6. Increase your frequency for less Audience is bought via the exchange Audience is tagged Mediamind serves ad to bought inventory ( based on audience) Consumer dwells on ad Consumer is exposed to ad Consumer visits site

  7. Increase your targeted reach • Purchase audience segments • Purchase by age, gender, income • Purchase by interest (auto, shopping, sports, travel, and more)

  8. Goal based buying service • Execute and manage performance campaigns • Purchase with a guaranteed CPA/CPC Identify Goals Real-Time Optimization 1. 3. Insight and Analytics Define Media Strategy 4. 2.

  9. smart trading • Site Visitors • Previously dwelled • Exposed to ad • Age, gender, income • Interests or Category • Guaranteed CPA • Guaranteed CPC Re-targeting Audience Buying Performance Buying

  10. Thank you

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