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Mediamind Smart Suite

Mediamind Smart Suite. Simon Holt | Sales Manager A/NZ Luke Donkin | Sales Manager A/NZ March 2011. smart planning a better way to plan and buy media. The planning process. Existing tools operate in these two areas only. Research. Negotiation. Booking.

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Mediamind Smart Suite

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  1. Mediamind Smart Suite Simon Holt | Sales Manager A/NZ Luke Donkin | Sales Manager A/NZ March 2011

  2. smart planninga better way to plan and buy media

  3. The planning process Existing tools operate in these two areas only Research Negotiation Booking • Limited to Comscore or Nielson Data • Historical cost data to difficult aggregate • Still a manual faxing process • Process creates more work • Clunky interfacing • No data available • Process is not flexible

  4. Adding Data Sources All Data(MediaMind) Agency Data Specific Advertiser/Campaign • 100% publisher neutral • Benchmarked performance per site • Sensitive data is only viewable with agency/advertiser permissions

  5. Useful ways to look at data • Limited to agency/advertisers permission

  6. Visual display of data • Select variables • Easy to view & compare data

  7. smart buyingremoving needless processes

  8. Buying basics • Trafficking • Direct to MediaMind • Export to DART and Atlas • RFP Management • RFP Submission • Building Media Buy • IO Management • IO creation • Electronic Signature • Document Storage

  9. Negotiate the best price ! Past pricing and performance data are in plain sight

  10. smart versioning prointelligent creative optimisation

  11. Mass-messaging is an out dated concept Animation if needed Is “Fade - very fast” Meant for other non-interactive media Difficult to find mass relevancy Creative Wear Out

  12. Smart Versioning PRO • Speed to market • Localization • Reduce production costs • Geo-targeting • Publisher keyword targeting • Easy target audience set-up • Audience data • Re-targeting • Retail catalog • Dealership Versioning Targeting Mass Versioning & Optimization Creative Production

  13. Instantly update any ad 300x200_remote 300x200_sedan 300x200_suv Get your keys today! Get your keys today!

  14. Ad served Interaction - (click) Different ad re-served (message optimized) Load several offers to optimize to best performing Retarget and Optimize Messages

  15. Effective, Time-Saving Features • Make mass changes to banner variations via excel and bulk upload for automatic application to campaign In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly • Enables xml data feed to update and dictate the ad content • Update product / offersbased on what’s “hot” one-commerce sites

  16. Thank you

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