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Political Music Videos. Brigette Proctor. Music and Politics. Music a major component of campaigns and elections through Campaign Songs - John Quincy Adams: Little Know Ye Who's Coming
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Political Music Videos Brigette Proctor
Music and Politics Music a major component of campaigns and elections through Campaign Songs - John Quincy Adams: Little Know Ye Who's Coming His song warns of fire, slavery, pestilence and plague if Adams does not win the election over Andrew Jackson: “Fire's a-comin', swords a-comin'/pistols, guns and knives are comin'/...if John Quincy not be comin'.” - FDR: Happy Days are Here Again(from the 1930 musical Chasing) Roosevelt was the first President to pick a pre-existing song for his campaign, handing the Democratic Party its unofficial theme song for years to come - John F. Kennedy: Kennedy for Me theme song Time Magazine online http://www.time.com/time/specials/packages/0,28757,1840981,00.html
Early Music Videos • 1984 God Bless the USAby Lee Greenwood • Released in the wake of the deep early 1980s recession and at the beginning of Reagan’s 1984 re-election campaign
Early Music Videos • God Bless the USA cont. • “God Bless the USA” became that GOP’s theme song, and Greenwood sang it during the Republican convention • Its popularity has surged anew first in 1991 during the Gulf War and later during the Iraq War • Shows values: family, flag, freedom, liberty • Democrats had a visceral reaction: • Video reiterates values to distract the lower class from Republicans true economic interests
Early Music Videos • 1989 Fight the Powerby Public Enemy • “Fight the Power!” is the political statement of the group • Spike Lee produced and directed two music videos for the group • 1st video featured various clips from the movie Do the Right Thing • 2nd video is a simulation of a massive political rally in Brooklyn
Early Music Videos • Fight the Power cont. • Video and song were a major hit for black youth black power anthem • Cameo by Tawana Brawley - young black girl allegedly raped by 6 white police officers • First hip hop video to feature ideas of political and historical importance • MTV and VH1 did support the video • Song not widely accepted: • Older generations did not approve of Chuck D calling the March on Washington “nonsense” • Both black and white radio stations refused to play the song
Recent Music Videos • 2005 Wake Me Up When September Ends, Green Day • Video features the story of a teenage couple • Highlights anti-war sentiment of US occupation in Iraq • Song eventually became a tribute to Hurricane Katrina victims • Is the video effective?
Recent Music Videos • 2005 Get Ya Hustle On, Juvenile • Tribute to victims of Hurricane Katrina • Shot in the rubble from housing communities • Makes strong political statements: • paper heads of Bush and Cheney with “Help is Coming” on the back • Kids dress up as Bush and Cheney • Sign reads “2005 or 1905” • Is this video effective?
Recent Music Videos • 2007 What I’ve Done, Linkin Park • Juxtaposition of ironies • World Trade Center towers collapsing • Ku Klux Klan footage • Images of important historical figures including Abraham Lincoln, Saddam Hussein, and Fidel Castro • Racism, nuclear war, starvation • Is the video effective?
2008 Election • Raisin’ McCain, John Rich • Original anthem by country music star in support of John McCain • McCain t-shirts and signs; American flag; special needs person • Hank Williams, Jr. The McCain-Palin Tradition John Rich performing Raisin’ McCain
2008 Election • 2008 Yes We Can, Will.i.am • Collage style video created from Obama’s concession speech in the New Hampshire primary • Considered a viral video: a video that gets widespread popularity through Internet sharing • Conservatives view the video as over-the-top and worshipful • Emmy award for Best New Approaches in Daytime Entertainment • Guest appearances: Scarlet Johansson, Herbie Hancock, Common, John Legend
2008 Election • 2008 We Are The Ones, Will.i.am and Zoe • 2008 American Prayer, Will.i.am (Barack Obama Music Video)
New Technology • Development of commercial editing programs and increasing Internet bandwidth has allowed everyday citizens the means to create videos • Free video-hosting sites such as YouTube.com and Hulu.com: • provide sharing capabilities with other users • allow for user-generated content • Support and foster viral video Harp, Dustin. “Programmed by the People: The Intersection of Political Communication and the YouTube Generation.” Conference Papers -- International Communication Association; 2007 Annual Meeting, pp1-23.
New Meaning • Political music videos take on a whole new meaning • Videos now seem to replace the enthusiasm achieved from campaign songs • Raisin McCain and Yes We Can are music videos in support of one particular candidate • Most recent political music videos are parodies or humorous • John.he.is • Rainin’ McCain • JibJab.com • Obama girl videos