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1950s

1950s. The Transformation to a Consumer Society. By the mid-1950s confidence in the economy was at an all-time high Canadian industry had geared up for the production of military equipment during the war effort.

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1950s

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  1. 1950s

  2. The Transformation to a Consumer Society • By the mid-1950s confidence in the economy was at an all-time high • Canadian industry had geared up for the production of military equipment during the war effort. • After the war, industry quickly adapted manufacturing technologies to produce large quantities of once-neglected and now demanded consumer goods

  3. The Transformation to a Consumer Society • Advances made in synthetic fibres, plastics, and electronics during the war years were now being applied to the production of consumer products • Canadians with steady jobs lined up to buy new conveniences such as:

  4. The Transformation to a Consumer Society • nylon stockings • wash-and-wear clothing • disposable tissues • hair spray • cake mixes • transistor radios • power lawnmowers • Electronic toasters • Vacuum cleaners • Record players • Sewing machines • Washers • dryers

  5. The Transformation to a Consumer Society • Manufacturers were eager to hire more workers to increase production and keep pace with consumer demand. • As more workers found steady jobs, confidence increased and so did consumer spending. • The cycle helped sustain economic and population growth

  6. The Transformation to a Consumer Society • Women entered the job market in increasing numbers • Door-to-door vendors peddled their products directly to homemakers

  7. The Transformation to a Consumer Society • The automobile became affordable to more Canadians, and the typical Canadian family became more mobile. • At 10c per litre, gasoline was not a luxury • Automobiles during the fifties were long, wide, and spacious, with elaborate detailing

  8. The Transformation to a Consumer Society

  9. Television Comes to Canada • Television proved to be a powerful cultural force – driving the rapid transition to a consumer society • American television programming and ads greatly influenced Canadian families in the '50s & '60s • Many baby boomers grew up “glued” to a television set (with commercials every 10 mins)

  10. Television Comes to Canada

  11. Television Comes to Canada • In 1948 – Canadian Broadcasting Corp. (CBC) received funds and an exclusive license from the Canadian government • In 1952 – television stations were opened in Toronto and Montreal • In 1953 – local stations started in Ottawa and Vancouver – by 1954 they were added in Halifax and Winnipeg

  12. Television Comes to Canada • Programs like:

  13. Television Comes to Canada

  14. Television Comes to Canada

  15. Television Comes to Canada • The CBC helped link Canadians from coast-to-coast • The first program to air in Canada was "Uncle Chichumus" a puppet show • During these years TV programs were broadcast live

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