1 / 18

Microenterprise Development Resources in Michigan : Assessing Coverage, Access, and Outreach

Microenterprise Development Resources in Michigan : Assessing Coverage, Access, and Outreach. Claire Glenn, MNM Coordinator Tracy Pierce, MNM Research Assistant. Thank you. Michigan State University Center for Regional Economic Innovation. What is Microenterprise?. Very small business

jerez
Download Presentation

Microenterprise Development Resources in Michigan : Assessing Coverage, Access, and Outreach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Microenterprise Development Resources in Michigan: Assessing Coverage, Access, and Outreach Claire Glenn, MNM Coordinator Tracy Pierce, MNM Research Assistant

  2. Thank you Michigan State University Center for Regional Economic Innovation

  3. What is Microenterprise? • Very small business • Five employees or fewer • $35,000 or less

  4. Why Microenterprise? • Create jobs • Increase the tax base • Promote local purchasing and hiring • Place-making

  5. Microenterprise in Michigan • 95% • 91% • 88% • Association for Enterprise Opportunity. http://www.aeoworks.org/pdf/states/Microbusiness_State_Factsheet-MI.pdf

  6. Support for Microenterprise • Microenterprise Development Organizations • (MDOs) provide: • Training • Technical Assistance • Microenterprise Lending

  7. Microenterprise Legislation • Why does this research matter? • Microenterprise Amendment to the Michigan Strategic Fund • Self-Employment Assistance Legislation

  8. Research and Methodology • MNM members • MicroTracker census • 22 out of 29 MDOs in Michigan • Two rounds of surveying

  9. Results: Coverage

  10. Results: Coverage Urban bias of MDOs providing microlending services

  11. Results: Online Tools • MichiganMicro.org

  12. Results: Outreach Strategies

  13. Results: Outreach Strategies • Struggle to reach communities: • Specific industries • Specific neighborhoods • Specific demographics "Outside of existing networks, there is no way to reach the vast majority of clientelle."

  14. Solutions and Conclusions:(1) Expand Service Coverage • Policy advocacy • Microenterprise amendment to MSF • Self-Employment Assistance legislation • MDO partnerships • EDCs • Chambers • Commercial Lenders • Other MDOs

  15. Solutions and Conclusions:(2) Broad, Low Cost Outreach • Grassroots marketing • Coin canisters • Cause-related pin-ups • Engaging social media • Television and radio • Public Service Announcements (PSAs) • Local news • CC programs

  16. Solutions and Conclusions: (3) Increase Funds • Community Reinvestment Act (CRA) • Educate CRA officers • Report compliance and non-compliance • Collective clout

  17. Solutions and Conclusions:(4) Improve Brand • Events • Connecting Entrepreneurial Communities Conference • Resource directory and cmaps • Partnerships • Networking

  18. Q&A with Tracy and Claire

More Related