Post-Click Optimization

1. Post-Click Optimization Optimized campaign pages boost campaign conversion rates ion provides post-click optimization software & services info@ioninteractive.com @ion_interactive

2. Post-Click Optimization • Campaign-specific pages • Message match • Pre-conversion segmentation • Split testing • Beyond the page info@ioninteractive.com @ion_interactive

3. Differentiate between organic & campaign traffic info@ioninteractive.com @ion_interactive

4. Websites enable visitors to go anywhere, from anywhere info@ioninteractive.com @ion_interactive

5. Roll out the red carpet for visitors with campaign pages info@ioninteractive.com @ion_interactive

6. info@ioninteractive.com @ion_interactive

7. info@ioninteractive.com @ion_interactive

8. info@ioninteractive.com @ion_interactive

9. 800% info@ioninteractive.com @ion_interactive

10. Organic traffic=optimize for Lowest Common Denominator (LCD)Campaign traffic=optimize for the Ad & the Message & the Context (AMC) info@ioninteractive.com @ion_interactive

11. Match your messages & your landing pages info@ioninteractive.com @ion_interactive

12. info@ioninteractive.com @ion_interactive

13. This page is all about a free consultation and doesn’t mention a guide info@ioninteractive.com @ion_interactive

14. info@ioninteractive.com @ion_interactive

15. info@ioninteractive.com @ion_interactive

16. Use pre-conversion segmentation info@ioninteractive.com @ion_interactive

17. All respondents are not the same info@ioninteractive.com @ion_interactive

18. Allows respondents to self-identify Allows you to know who’s clicking your ads and what they are interested in Signals to the respondent that they’re in the right place and you have something of interest to them Faster path from click through conversion (takes the burden off the user to ‘discover & convert’) Relevancy increases odds of conversion Pre-conversion segmentation info@ioninteractive.com @ion_interactive

19. info@ioninteractive.com @ion_interactive

20. info@ioninteractive.com @ion_interactive

21. info@ioninteractive.com @ion_interactive

22. info@ioninteractive.com @ion_interactive

23. There’s only only way to know which horse will win. info@ioninteractive.com @ion_interactive

24. Line them up and let them run!

25. A B info@ioninteractive.com @ion_interactive

26. B converts 300% higher! A B info@ioninteractive.com @ion_interactive

27. A B info@ioninteractive.com @ion_interactive

28. A A converts 300% higher! B info@ioninteractive.com @ion_interactive

29. Think beyond the page info@ioninteractive.com @ion_interactive

30. For best results, apply out of the box thinking to your landing pages info@ioninteractive.com @ion_interactive

31. Headline Subheadline Bullets Form Ho-Hum

32. info@ioninteractive.com @ion_interactive Flash, video, social, oh my!

33. Copy cat landing page aren’t cool. To compete, you have to differentiate.

34. 1. Differentiate between organic & campaign traffic2. Message match your messages & landing pages3. Allow users to segment themselves4. Test, test and keep on testing5. Think beyond the page info@ioninteractive.com @ion_interactive

36. 800%

37. How did they do it? Optimize click to conversion (continuity) Beyond the page Real-time split testing Pre-conversion segmentation Thousands of optimized pages Offer matching/offer testing

38. ion’s customers. Conversion rock stars. 12% 3% info@ioninteractive.com @ion_interactive