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Strengthening Rotary

Strengthening Rotary. Mark Huddleston District Membership & PR Committee Chair 2014/15. “If you do not change your direction, you may end up where you’re heading.” Lao Tsu , Chinese Philosopher. Mark Huddleston District Membership & PR Committee Chair 2014/15. "Insanity:

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Strengthening Rotary

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  1. Strengthening Rotary Mark Huddleston District Membership & PR Committee Chair 2014/15

  2. “If you do not change your direction, you may end up where you’re heading.” Lao Tsu, Chinese Philosopher Mark Huddleston District Membership & PR Committee Chair 2014/15

  3. "Insanity: Doing the same thing over and over again and expecting different results." Albert Einstein

  4. Today’s Presentation • Why “Strengthening Rotary?” • Regional Membership Development Plan • Retention: Our biggest problem • Current Membership Trends • Why Members Leave or Stay • Best Practice & Consistency • Consequences of Change • District Committee Structure • Resources

  5. Why “Strengthening Rotary”? Rotarians are experiencing “Membership Fatigue”! membership membership membership

  6. Regional Membership Development Plan Strategic Priorities When we focus on these priorities, we will Strengthen Rotary. When we Strengthen Rotary, our membership will grow.

  7. We’ve done a lot of work on filling the bucket… … not so much on plugging the holes!

  8. Recent Membership Trends We don’t have a recruitment problem, we have a retention problem! • Globally 1.2 Million (static for over 20 years) • 2003 – 2011 • 2,552 new clubs chartered - net gain of only 226 members • 1.1 Million inductions • Global membership shifting from West to East • Australia July 2011 – June 2012 • Net loss of 581 members • District 9520 • 2012/13 123 Inductions, net gain of 16 (28 deceased)

  9. D9520 current Rotary year

  10. Why are we losing our members? “Uncontrollables” • Death • Poor health • Relocation • Change in work responsibility • Competing priorities

  11. Why are we losing our members? “Controllables” • Lack of involvement/engagement/inclusion • Lack of direction & leadership • Conflict with other members • Inflexible attendance requirements • Input not sought or valued • Membership did not meet expectations • Unwillingness to modernise/change • Boring meetings • Affordability • Poor venue/meal quality • Termination

  12. What is our Currency? Currency is what we get for what we do. Unlike an employer, volunteer organisations cannot motivate, reward, recruit or retain their workforce with money. But Rotary has its own currency… • Sense of belonging • Project ownership • Networking opportunities • Broadening of Horizons • Fellowship / social activities • Empowerment • Responsibility • Recognition • Leadership pathways • Personal growth

  13. What are clubs doing REALLY WELL? Let’s capture and share that information!

  14. “I thought I was on to something but I can’t figure out how to move it.”

  15. We need more consistency across our clubs…

  16. What ALL clubs can offer… Diversity in membership Good venue & time for meetings Structured, informative, punctual meetings Effective communications – both within and outside the club Quality projects responding to genuine community needs

  17. What ALL clubs can offer… Mentoring program for new members Links to local businesses and community Vibrant social calendar Strong program of Rotary information An inclusive environment where everyone’s input is sought and valued

  18. Learning to accept change…

  19. “But if we change we might lose some of our senior members.” We are already losing members. There are greater consequences to remaining the same! AT LEAST start the conversation…

  20. District Committee Structure 2014/15 Chair Membership & PR - Mark Huddleston (Edwardstown) Membership Development & Retention Club based: Recruitment & Retention Initiatives Performance & Best Practice Promotion & Public Image Club Visioning & Change Management Penni Hamilton-Smith (Mitcham) Steve Hayter (Kent Town) Pam Maxwell (Somerton Park) District Public Relations Promotion of Rotary to the general public across the district Work with Zone Image & PR Co-ordinator Philip Archer on national campaigns Bob Brigden (Sub-Chair) (Norwood) Jan Tsoutouras (Campbelltown) Jeff Neale (Campbelltown) Denise Pellen (Mitcham) DG Jerry, DGE Dick, DGN will also sit on both committees

  21. Resources

  22. Our view of where we’ve been must not obstruct our view of where we’re going.

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