1 / 20

Optimizing Community Engagement Business Challenge Group

Optimizing Community Engagement Business Challenge Group August 24, 2011 3:00 p.m. – 4:30 p.m. EST. Objectives for this call. Better understand cross-functional team (internal) implications of what is learned from community conversations

jermaine-bonner
Download Presentation

Optimizing Community Engagement Business Challenge Group

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Optimizing Community Engagement Business Challenge Group August 24, 2011 3:00 p.m. – 4:30 p.m. EST

  2. Objectives for this call • Better understand cross-functional team (internal) implications of what is learned from community conversations • Understand how to “theme” and use (both internal and external) information from community conversations • Introduce more Harwood tools to support community engagement and use of public knowledge

  3. Agenda for the Call • Welcome and Introductions • Highlights of online activity since last call • Review of July’s call: summary and homework • Group discussion: cross-functional implications of community conversation information • Themes from community conversations: how to organize and use the information • Peer sharing: Toledo’s use of community conversation information • Three new Harwood tools • Homework assignment

  4. Review July Call Agenda and Summarize Key Points from the July Call • Welcome and Introductions • Overall objectives for the business challenge groups • Specific objectives for the Optimizing Community Engagement • Framework (pathways) for community engagement • Group conversation: what has been learned from community conversations and how has the information been used • Harwood tools for the future • Homework assignment

  5. Review Online Activity • Why using the online Groupsite is important • What information is included on the site • How to easily navigate the site • How has the site been used since our last call: what important learning and sharing is occurring • What to expect between now and the next call

  6. Review homework for this call • Have a cross-functional meeting of your leadership team (including CEO) to discuss what you have learned from community conversations including implications for communications, resource development, and work in the community • Engage at least one board member to participate in a community conversation

  7. Questions for group discussion • What are you hearing from community conversations that potentially could affect the way work is done in your United Way? • How is your cross-functional team learning from community conversations—what process is in place for sharing the information? • What did you learn from your cross-functional team discussion regarding the implications of community conversations for the way work is done within your organization?

  8. What is public knowledge? • Why gain public knowledge?

  9. The 3A’s of Public Life • Accountability • Authority • Authenticity

  10. Using community conversations to gain public knowledge • Note Taking Tool (pgs. 15 – 16) • Ask yourself during conversations or immediately after: • 1. What kind of community do people want? What are their aspirations? • 2. In talking about their concerns, what do people really care about? What words do they use? What issues do they connect together? • 3. What’s going well and not so well in the community? • 4. What do people want education to be like? What are their aspirations for education? • 5. How does education help to get the kind of community people want? • 6. What’s going well, or not so well in regards to education? • 7. How do people talk about education? What words do they use? • 8. How did education touch these people personally? What gave people a sense of possibility that things can be better, or different? • 9. What did people believe could be done to improve education? Who do people believe needs to act to improve education? Whom do they trust? • 10. What questions do people still have? What follow up do people want?

  11. Identifying themes • Pull together a small group of those who led or listened to the conversations • Look for patterns, and listen for themes across the conversations • Identify someone to lead this discussion • Use examples from conversations to provide concrete examples as you talk • Have the “Note Taking” sheets handy for this conversation. • As you talk, record your thoughts. Label your findings under: • Themes • Tensions • Ambivalence • Language

  12. Identifying Themes Questions (pg. 17) • What, if any, common themes do you see across the conversations? • How are people’s comments connected or related? • Around which areas does agreement seem strongest? Why? • What, if any, tensions are emerging? • Why are these tensions important? • How do people in the conversations resolve them, if at all? • Where do people seem ambivalent, or torn? • Why are they torn? What are they torn between? • How do people talk? • What language do people use? • What emotions do they convey? • What quotes or anecdotes capture the flavor of what people are saying?

  13. Public Knowledge Keys • ISSUES OF CONCERN • ASPIRATIONS • SENSE OF PLACE • SOURCES • PEOPLE • CIVIC PLACES • STEREOTYPES TO WATCH

  14. Share What You’ve Learned! • With others in United Way • With participants • With important stakeholders • With the public

  15. Building relationships with conversation participants • What is needed?

  16. United Way of Greater ToledoCommunity conversations and public knowledge • Bill Kitson, President and CEO  • Sarah Gill, Vice President for Engagement • Community conversations • Role and importance • Theming • Blending of public knowledge with expert and quantitative data for decision-making  • Internal and external changes • How the information has been shared back with participants • Has it led to more advocates, volunteers, or givers?

  17. Other Harwood tools for future use • Community Rhythms – The Stages of Community Life • The Public Capital Framework

  18. Public Capital FrameworkA way to see and think deeply about the realities of communities • An Abundance of Social Gatherings • Organized Spaces for Interaction • Boundary Spanning Organizations • Safe Havens for Decision Makers • Strong, Diverse Leadership • Informal Networks and Links • Conscious Community Discussion • Community Norms for Public Life • A Shared Purpose for the Community

  19. Homework for next meeting • Use the tools introduced in today’s call: • Note taking tool • Themeing questions • Public Knowledge Keys audit • Public Capital audit

  20. Brief assessment of this meeting • What worked? • What would we change for next time?

More Related