Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

1. ECRM Promotional Planning THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions. Innovation We focus on innovative solutions to help drive our focus and that of our customer business. Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics. Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

2. A SYSTEM UNLIKE THE REST Providing you with the most comprehensive promotional data on the planet • Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images; Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. • Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. • We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. • Over ONE BILLION ads • Over 1,000 searchable categories • Over 500 retail chains • Over 275,000 different brands • Over 14,000 unique manufacturers THE ANSWER IS YES Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

3. HOW WE DO WHAT WE DO Advanced system of cropping & coding promotions Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

4. HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can provide you with a more thorough approach to promotional reporting. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

5. OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels…meaning more ways to report promotional activity. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

6. SPEAKING OF COVERAGE Since we cover hundreds of markets, we can offer our users an intuitive way to search all major markets. • Retail partners provide ads electronically allowing us to report all released versions. • Identify & report any market variations • Competitive market comparisons • We are actively increasing retail coverage; currently, we have census coverage for the majority of retail chains including: • CVS • Walgreens • Rite Aid • Kroger (all banners) • A&P (all banners) • SuperValu • Kmart • Target • Meijer • Safeway (all banners) • Stater Brothers • Aldi Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

7. SUPERIOR IMAGE QUALITY Sourcing ads directly from the retailer allows us to capture printer ready images with impeccable image quality. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

8. EXCLUSIVITY & PROMOTIONAL EFFECTIVENESS Ads shared with competitors are much less effective…do you currently have this kind of visibility? No image for Puffs Plus? P&G cannot be thrilled with the performance of this promotion. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

9. MARKET VARIATIONS & CENSUS COVERAGE Market variations or versioning can affect the quality of a promotion. Census coverage allows us to report any differences or variations. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

10. ANYBODY CAN COUNT ADS! The science is getting beyond ad count… • Rather than simply giving you an arbitrary number that defines your success, we provide perspective. • In order to gain true insight you must go beyond a simple ad count YoY. • ECRM provides an intuitive way to not only get an accurate ad count, but in-depth metrics including: • Our True Ad Count metric takes into account multiple brands or manufacturers sharing space within a single ad block. • Exclusivity, are you sharing space with a competitor or Private Brand? • We measure and aggregate the percent of physical space your brand receives in a particular channel of trade or even at a specific retail chain. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

11. NOT ALL ADS ARE CREATED EQUAL Can you find both Tide promotions? Back page of the 9/23/2012 CVS circular Tide received 18% of the page Back page of the 9/9/2012 Kmart circular Tide received 5% of the page Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

12. NOT ALL ADS ARE CREATED EQUAL There is a clear difference…why should they be counted the same? Back page of the 9/23/2012 CVS circular Tide received 18% of the page Back page of the 9/9/2012 Kmart circular Tide received 5% of the page Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

13. Point Of Sale & Promotional Analysis The whole is greater than the sum of its parts • Our POS Analysis application graphically overlays our promotional data with your syndicated POS data. • This innovative technology allows for quick and accurate analysis of promotional performance. Easily analyze and view multiple metrics including: • Unit movement and/or dollar sales • Graphically plot circulars, coupon books, web, loyalty promotions & FSI’s • Compare individual or multiple retailer sales • Aggregate multiple retailers together • View competitive promotions & sales • Incorporate syndicated metrics or custom calculations Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

14. The BASE Rating Mathematically proven qualitative analysis • The BASE Rating is a powerful circular advertisement research tool that provides a consistent and objective standard of evaluating advertised brands. • The system puts ads into context. For instance, The BASE Rating calculates ad ratings that, when used synergistically with point of sales (POS) data, offer deeper insights into the positive and negative effects circular advertisement quality has on brand sales. • The BASE Rating enables you to: • Easily compare brand support at any retail level. • Increase advertising return on investment (ROI). • Anticipate and manage frequent changes in dynamic markets. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

15. The BASE Rating 10 key factors that determine promotional success The BASE Rating is a revolutionary methodology that rates promotions based on 10 key factors to determine a promotion’s success. Ad Placement Inclusion in a Retailer Incentive FSI Support Ad Block Competition Promotion Type Ad Block Size Inclusion of Competitive Private Label Previous Bulk Quantity Consecutive Weeks Run Competitive Environment Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

16. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement Not surprisingly, we have found a strong correlation with ad count data and market share... The data, therefore, can prove predictive of Nielsen results (given its earlier availability) and revealing of marketplace dynamics. A La Carte The All You Can Eat Menu for Food Investors The data has proven to be predictive of Nielsen or IRI reported results and, therefore, can be applied in the following ways: Gain more rapid insight into how promotional developments are shifting through the next period Predict market share shifts before Nielsen data is released. Global Investment Research United States: Food Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

17. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

18. WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement The key takeaway here is that our data is available weeks before the syndicated POS data and it is a leading indicator of market share movement. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

19. INTELLIGENT FORECASTING Take the guesswork out of projecting future promotional sales • Our mathematical models forecast your promotional sales based on historical performance and key factors. Derived from a series of logarithms we developed an intuitive application that takes the guessing out of projecting sales. • Review historical performance for a particular category, brand and retail chain. • Manipulate the key inputs like circular placement, display participation and retail price. • Save and review custom scenarios with your buyers to facilitate a better promotion. Delivered as a traditional website, a mobile themed website and an iPad application our analysis is always at your fingertips. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

20. PRICING TRENDS AND THE CONSUMER PRICING INDEX Accurate predictions two weeks prior to release Our Competitive Promotional Pricing Summary now includes pricing predictions using components from the Consumer Price Index (CPI). Utilizing price data from ECRM and the Bureau of Labor Statistics (BLS), we perform regression analysis to predict what the BLS published prices will be two weeks ahead of their release. This set of reports measures trends in grocery price inflation and the nature of seasonal price promotions. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

21. OTHER PROVIDERS ARE LIMITING YOUR KNOWLEDGE! Our pricing model is simple… With one fee you get unlimited access to ALL CATEGORIES, ALL RETAIL CHAINS, and ALL MARKETS. CATEGORIES MARKETS This is the typical level of visibility other providers subscriptions include…different subscription levels , at a larger cost, enhance your access to; categories, markets and retail chains. Isn’t it time to expand your view? RETAIL CHAINS Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

22. The Impact of Social Media HOW THE SOCIAL NETWORK CHANGES BRAND MARKETING STRATEGY Social media is a great tool to strengthen relationships with customers…but what if your customers are sending you a message? Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

23. A TALE OF TWO MESSAGES What is Kellogg’s saying in their posts? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘day’ 46; ‘crazy’ 30; ‘good’ 30; ‘summer’ 30; ‘tickets’ 26; ‘gym’ 20; ‘concert’ 19; ‘weekend’ 19; ‘like’ 18; ‘heroes’ 18; total words: 3,445. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

24. A TALE OF TWO MESSAGES What others are posting on Kellogg’s Facebook walls! The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘gmo’ 555; ‘love’ 350; ‘like’ 309; ‘food’ 252; ‘just’ 227; ‘want’ 202; ‘good’ 198; ‘know’ 185; ‘please’ 118; total words: 61,115. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

25. A TALE OF TWO MESSAGES GMO criticism dominates Kellogg’s wall, crippling the benefits of its social media efforts. “How does it feel when you poison our children with GMOs? Label your products as to what they are....stop saying they are healthy for our children. A mom has the right to know what they are serving their children. It would be nice to make a healthy product. Kellogg’s is deceptive.” “did u know almost every American suffers from the health defects of gmo food?” “continuing my boycott of all Kellogg’s and affiliates. Spent $227.72 today at grocery store and no GMOs in my buggy!!” “I have a right to know what is in my food. Label GMOs.” “The $600,000.00 you donated in opposition of Prop 37 could've fed MANY MANY hungry people. You should be so ashamed of yourself. Absolutely disgusting that you would donate that much money just so you don't have to let people know you have GMO's in your products. I wonder how the hungry would feel about that. Maybe we need to let them know.” Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

26. A TALE OF TWO MESSAGES What is General Mills saying in their posts? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘cheerios’ 41; ‘day’ 22; ‘one’ 16; ‘box’ 16; ‘chex’ 13; ‘love’ 11; ‘like’ 7; ‘breakfast’ 7; ‘today’ 7; ‘changed’ 5; total words: 1,895. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

27. A TALE OF TWO MESSAGES What others are posting on General Mill’s Facebook walls? The word cloud proportionately increases font size to represent how often the word is used. Favorite word count: ‘one’ 243; ‘love’ 173; ‘cheerios’ 151; ‘day’ 137; ‘like’ 129; ‘box’ 110; ‘good’ 107; ‘honey’ 83; ‘just’ 79; ‘lol’ 65; ‘yummy’ 63; ‘gmo’ 55; total words: 16,886! Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

28. AdComparisons.com SIMPLIFYING THE SHOPPING EXPERIENCE AdComparisons.com is the money saving, coupon finding, price comparing website that takes the work out of saving money. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

29. CHANGING THE WAY CONSUMERS SHOP Shop the Town, Not the Store As grocery prices skyrocket, shoppers become more conscious of how they spend their money. Browsing the advertisement section in the Sunday paper definitely helps consumers save, but all of the flyers and catalogs can be overwhelming. We are offering a consolidated approach to finding the best deals in your local shopping area. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

30. A NEW IDEA IN COMPARATIVE SHOPPING Shop the Town, Not the Store The AdComparisons.com website is geared towards the price conscious consumer who wants the best deal, but doesn’t want to spend all week finding it. Current site demographics support our target audience of the 25-45 year female (the prime shopping customer). Building a substantial user base is key, and we are well on our way. ECRM is marketing our system through a series of grassroots campaigns and traditional advertising efforts that capitalize on the influence social media has over the consumer audience. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

31. A BETTER UNDERSTANDING OF THE PROMOTION Our badges provide customers an easy way to understand promotions. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

32. A CONSOLIDATED APPROACH Shop the Town, Not the Store • All retail advertisements are digitally available on AdComparisons.com. • Archiving digital copies of each advertisement lets users leisurely browse each page just like a paper copy. • You can even add items to your shopping cart directly from the advertisement page to help complete your shopping list. • We digitize retail circulars at no charge, saving the retailer an added expense. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

33. WHAT CHANGES CONSUMER INTENT? We measure, analyze and report on consumer behavior • When a user clicks into a promotion, they can access pertinent information regarding the specific promotion. Additionally, AdComparisons.com automatically populates similar promotions. • Find promotions on similar products or at other local retailers. • Users can add promotions directly to their shopping list and share promotions socially to help build awareness. • This helps us measure brand loyalty, consumer intent and the factors that influence a purchasing decision. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

34. REACHING THE CONSUMER WHEN IT COUNTS Why not interact with the consumer when they are in the decision making process? • Manufacturers and Retailers alike can benefit from traditional advertising as well as personalized advertising on the AdComparison.com website. • Interact with consumers at a critical point in the decision making process. • Advertisements can be as simple as increasing brand awareness or more proactive by offering the consumer incentives like digital FSI’s. • Retailers can drive traffic to the store by dynamically offering the consumer a personalized promotion based on their shopping habits. Advertising opportunities provide brand owners as well as retailers a way to interact with consumers at a critical point in the decision making process. In this example Walgreens has chosen to offer this consumer a coupon for purchasing their Nice! Brand of products. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

35. Products & Imaging YOUR CENTRAL REPOSITORY FOR PRODUCT DATA & IMAGES Our Product Catalog & Image Library applications offer manufacturers an intuitive solution to managing extensive product data sheets and product images. Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

36. MANAGING PRODUCT DATA & IMAGES We are your central repository for state of the art product data and images. • Our Product Catalog & Image Library applications offer manufacturers an intuitive solution to managing extensive product data sheets and product images. We even developed systems to generate completed retail forms, saving you time and agony. • Customizable to include fields needed for buyer planning spread sheets • Easy applications to all retailers • Data can interface with retail systems, new item forms, planning systems or spread sheets • High resolution, Low resolution and 3D imaging is available to suppliers or retailers • Catalogs may be used to present programs to retail chains Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

37. MANAGING PRODUCT DATA & IMAGES Case Study: Rubbermaid • Rubbermaid had many product images prior to our involvement, but they were not organized in a central location. Sales associates weren’t able to provide retail chains with adequate product images for both planograms and promotional opportunities. • We are currently imaging all new products • We organized all legacy images by category, product family and type in the image library • All images are associated with the necessary product details (measurements, UPC numbers and dimensions) that buyers need. “ECRM was not only able to deliver consistent, high quality images that met our specifications, but their Image Library made finding them so much easier…a real time saver.” - Allison Yates, Rubbermaid Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500