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Media World established in 1983 Breakthrough feature film, The Silver Brumby, 1992

Media World established in 1983 Breakthrough feature film, The Silver Brumby, 1992.

jerome-paul
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Media World established in 1983 Breakthrough feature film, The Silver Brumby, 1992

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  1. Media World established in 1983Breakthrough feature film, The Silver Brumby, 1992

  2. The Silver Brumby Animation SeriesAnimation Works established in 1994 to create an animated series of The Silver BrumbySeries 1 13 x 30 mins - 2 years to makeSeries 226 x 30 mins - 3 years to make45 AW staff

  3. The New Adventures of Ocean Girl2D hand drawn characters3D digital backgrounds3 years to make 55 AW staff

  4. John Callahan’s QUADS!40/60% Co-productionFlashSeries One 199913 x 30 mins18 months to makePerth / Toronto – 30 AW staffSeries Two 2001 13 x 30 mins12 monthsPerth / Melb / Toronto – 30 AW staff

  5. The New Adventures of Ocean GirlSeries TwoProposed second 26 X 30min series unable to secure strong enough International pre-sale commitment. AW Studio closed 2002 – after 8 years continuous production.

  6. Dogstar Developed in Perth 2 ½ years, completed 2007 Animation Works WA - 9 staff Animation Works VIC -10 staff Satellite companies (square i and Big Kidz) - 20 staff

  7. The Animation Process • Voice record • Series design/fun pack • Storyboard • Animatic • Episode design • Scene breakdown • Animation • Audio • Edit • Visual FX • Online edit • Music • Mix

  8. The Animator’s Skill Set • Drawing skills • Technical skills for animation: • design • composition • storytelling • timing • biology / science • characterisation / acting • Teamwork • Sense of humour

  9. SWOT Strengths • Aust. Recognised as a quality player • Talent base • Cultural diversity – English speaking • Government support – Offset / FFC / Regulation • Co-production Treaties and MOU’s • Ethical Industry

  10. SWOT Weaknesses • Start up costs high • Boom Bust cycle • Few companies in regular production • TV Production in decline • Reliance on Government intervention • Investor poor • Finding and training new talent • Increasing costs, rising Aust dollar $

  11. SWOT Opportunities • Growth in non-traditional platforms – including games industry • Early adopters to exploit new processes/technology • Potential to be a real player in content creation • New Co-production opportunities and potential strategic partners i.e. Asia • Dedicated ABC kids channel – with reservations!

  12. SWOT Threats • Ever reducing traditional TV slots • Ever changing delivery platforms – ongoing convergence • Rising costs compared to competitors • Seen as too expensive and non-creative repetitive work ethic • Lack of depth in skills base – writers/voice artists/audio/storyboard artists/ animators/management • Animation budgets have remained static for the last 10 years. Impacts of this are: • less funds for training • less people • reliance on technology • Live action production

  13. Some random ideas… • Be a regional and national leader in digital content partnerships • Attract businesses to WA • World terms – incentives are a comparative advantage - not having them, a disadvantage. • Animation is a high employment based creative industry - yet taxed on success • Animation skills are interchangeable with other digital industries • VIC / NSW / QLD / TAS offer cash incentives • NSW / SA / QLD payroll credits • Potential tax revenues more than the cost to run an incentive program • Cash flow the offset - in digital media projects • Terms of Trade – producer to share from dollar 1 • Training – engage with businesses – sandwich courses • Marry investors with the industry whilst in WA boom • Assist in the creation of satellite companies – direct all state govt work to them - close down govt competition • Support all digital content creation outside of traditional Film & TV environment • Engage the whole film making community towards digital content creation / distribution • Look at supporting digital content distribution companies

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