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Sport Tourism Development Project

Sport Tourism Development Project. Paul Charbonneau Brantford – January 12, 2006. Key Figures. Over 200,000 sporting events held each year in Canada.* Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission - 2004. Economic Impacts*.

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Sport Tourism Development Project

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  1. Sport Tourism Development Project Paul Charbonneau Brantford – January 12, 2006

  2. Key Figures • Over 200,000 sporting events held each year in Canada.* • Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission - 2004

  3. Economic Impacts* *From the Sport Tourism Economic Assessment Model - CSTA

  4. Budget Surpluses

  5. More Impacts • Economic • It costs less to host an event than it does for your team to go to one • People • Volunteer involvement, marketable job skill development • Sport • Expose community to a new or emerging sport creates opportunity to grow the sport • Capital investment, facility refit

  6. Sport Tourism Development • Growing Industry • Trillium Grant to develop assistance material for Ontario communities • 2 years • Original goal to create template documents for bidding, best practices for hosting, conduct education workshops

  7. Workshops • Huntsville – September 2005 • Every sector represented • Strong support for ST development • CSTA Strategy Planning Template • Small town with big ideas • North Bay – November 2005 • Cross-section of sectors and surrounding communities • Media coverage on radio and TV (segment broadcast from Parry Sound to Sault Ste Marie over 3 days) • Focused on structure for Sport Tourism department and strategy for bidding on events • Working group created to begin developing strategy

  8. Workshops • Next Workshops • Oshawa – Jan 17 • St Catharines – Jan 31 • Mississauga – Feb 22 • Dryden – Feb 25 • Sarnia – Mar 3 • Brantford – End of Feb • Others in the works • Kingston • Elliot Lake • Brockville • Sudbury

  9. What Others Are Doing • Huntsville • Aggressively seeking out hosting opportunities • Building their strategy to be more effective • Driven by Sport Council • Kingston • Facilities renewal driven by Economic Development office • Partnering with Universities/Colleges • Oshawa • Mayor’s office drive behind over $100 million in Infrastructure for new facilities • MLSE and College partnerships

  10. What Others Are Doing • Peterborough/Kawartha Lakes • Regional association being created • Leveraging each other’s strengths and current facilities • Hamilton & St. Catharines • Privately owned/built ice pads with partnership agreements for community use with city • Windsor • WESTA • Partnerships with University and College, OHL team • Extensive material on website, user-friendly

  11. February 18th & 19th, 2006 at the Westin Prince Hotel Toronto, Ontario www.sportalliance.com/momentum/momentum.html

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