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Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers

Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers WEDA Summer Conference, August 18, 2010. About Our Partners. Overview of Process. WEDA Survey: Number of Respondents by Region.

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Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers

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  1. Targeted Industry Marketing Plan: Positioning Wyoming in the Minds of Decision Makers WEDA Summer Conference, August 18, 2010

  2. About Our Partners

  3. Overview of Process

  4. WEDA Survey:Number of Respondents by Region 56 respondents answered this question. There are 60 respondents in all to the survey.

  5. Top Assets By Region

  6. Top Assets By Region

  7. Top Assets By Region

  8. Top Assets By Region

  9. Wyoming’s Top Challenges

  10. Top Markets to Target39 respondents answered this question

  11. Industries Wyoming Will Target: 4 Sectors Support Job Growth and Investment Across State

  12. Why We Are Targeting:Internet Retailers

  13. Why We Are Targeting:Warehousing and Distribution

  14. Why We’re Targeting:Component Manufacturers

  15. Why We Are Targeting:Wind Energy

  16. Marketing Plan

  17. Marketing Plan Cont’d

  18. Timeline: Months Ahead

  19. Wyoming Companies Say… Opportunities Challenges Labor pool Worker’s compensation issues Unemployment insurance • Great geographic location • State budget surplus (enough resources for challenges) • Low cost of doing business • Transportation infrastructure • Competitive wages • Business Ready Community grant

  20. What Wind Energy Companies Are Saying… Opportunities • Best on-shore wind resource in the country • When transmission lines are built, great access to markets • Large potential for industry • Less expensive land • Excellent quality of life for the right employees • Much lower cost of living when trying to attract workers

  21. What Wind Energy Companies Are Saying… Challenges • First state to tax wind generation • Only state with three taxes on wind energy industry: 1) Property tax, 2) Sales tax, 3) Production tax • Some companies are looking to move from state next year possibly due to taxes • Longer distance to major markets adds costs, so tax structure needs to be even more competitive, not less • Negative perception of industry within Wyoming • No Renewable Energy Standard (RES) • Lack of support for industry at the state government level • Sage grouse issue • Lack of corporate income tax isn’t a benefit; most companies won’t make a profit for years • Although it is an energy resource, it is treated as a political issue, not a commodity

  22. But One Thing Really Sets Wyoming Apart…

  23. …Wyoming Treats Every Business Like a Big Fish in a Small Pond – No Matter of Its Size Wyoming: Treat Your Business Like It’s a Big Deal. We Will. Wyoming: Where Your Business is the Big Deal. In California, Your Governor is a Big Deal. In Wyoming, Your Business is a Big Deal.

  24. Ben E. Avery Business and Industry Division Director 307-777-2863 ben.avery@wybusiness.org

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