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Oil & Gas Journal Subscriber Profile

Oil & Gas Journal Subscriber Profile. Conducted by: Noll Research Ltd. Research Objectives.

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Oil & Gas Journal Subscriber Profile

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  1. Oil & Gas JournalSubscriber Profile Conducted by: Noll Research Ltd.

  2. Research Objectives • The overall objective of the research is to gather information to provide an in-depth, detailed understanding of Oil & Gas Journal readers, their habits, needs and preferences as well as the roles they play in their respective companies and the market they operate in. Noll Reserch Ltd. - June 2005

  3. The research was conducted by an independent, third-party research company, Noll Research. The objectives of this research were accomplished through the use of focus groups and an internet based readership questionnaire. Two focus groups were conducted in Houston, Texas On April 6 and April 7, 2005. Current and past readers were included in both groups. Surveys were sent to OGJ subscribers on April 18, 2005 requesting their participation in a readership questionnaire. Total net email attempt was 5,824. A second request was sent to all non-participating international readers on May 23, 2005. Field work was closed on June 6, 2005 for reporting and analysis. There were 642 completed returns, yielding an 11.0% response rate. Research Methodology Noll Reserch Ltd. - June 2005

  4. Sources of Information on the Oil & Gas Industry Focus group findings: Oil & Gas Journal Noll Reserch Ltd. - June 2005

  5. Frequency of Sections/Features Read Focus group findings: Oil & Gas Journal Noll Reserch Ltd. - June 2005

  6. Focus Group Findings • Participants classified OGJ as a business publication that does a good job at meeting their informational needs • “The publication provides both specific and general information – a very good publication.” • “Oil and Gas Journal is the Wall Street Journal of the petroleum industry.” • “There is always something in OGJ that you will always want to read.” • “Because it is weekly it is important – the other weeklies are not as well written and read like they are slapped together.” • “It is credible, well researched and well written.” • “The value of OGJ is that it covers a broad spectrum.” • “Congratulations to the team who puts it together.” • “What is the value of a paid versus a non paid subscriptions – we get the data more frequently – newsletter stuff – we get a broader picture of what is going on in the industry.” Noll Reserch Ltd. - June 2005

  7. Focus Group Findings • Key Findings • Professionals in the petroleum industry look to Oil & Gas Journal (OGJ) for business, product and industry news and statistics. • “I use OGJ to find out what is hot in the market, what are the concerns and issues that we are going to face, and what problems that are trying to be solved in the industry.” • Most readers focus on specific sections of OGJ that are important to them at the time. • Many file the issues for future reference. Noll Reserch Ltd. - June 2005

  8. Subscriber Profile • Sections of the Study • Demographics • Publication Readership • Purchasing Involvement Noll Reserch Ltd. - June 2005

  9. Respondent’s Industry Segment Noll Reserch Ltd. - June 2005

  10. OGJ Delivers Senior Level Decision-Makers Respondent’s job function Noll Reserch Ltd. - June 2005

  11. OGJ Subscribers are Longtime, Loyal ReadersDemographics • On average, readers have been working in the petroleum industry for 25 years. • Readers have been employed at their present company for an average of 12.5 years. Noll Reserch Ltd. - June 2005

  12. 65% of subscribers have Masters or PhDLevel of education accomplished Noll Reserch Ltd. - June 2005

  13. More subscribers rely on OGJ regularlyRegular readership of publication (3 out of 4 issues) Noll Reserch Ltd. - June 2005

  14. Oil & Gas Journal is an Authority in the Industry 96.3% of subscribers feel that Oil & Gas Journal is an authority in the industry Noll Reserch Ltd. - June 2005

  15. Pass Along Readership Average pass along is 3.64 readers among respondents + Noll Reserch Ltd. - June 2005

  16. Time Spent Reading Oil & Gas Journal Over 54% spend 30 minutes to more than 2 hours reading OGJ Noll Reserch Ltd. - June 2005

  17. OGJ Readers Take ActionActions taken after reading/looking at advertisements/editorials Noll Reserch Ltd. - June 2005

  18. Readers Need Broad Information SourceIndustry news, news & trends analysis and industry statistics are the three most important types of information Not at all Important Extremely Important Noll Reserch Ltd. - June 2005

  19. Readers Rely on Print & Digital Publications 61% of readers receive digital publications 68.8% of those who receive digital publications are either very satisfied or satisfied with the digital format. Noll Reserch Ltd. - June 2005

  20. OGJOnline Important News Source to Readers85% of readers have visited OGJ Online 55.1% of those who have visited OGJ Online have registered to use subscriber only services. Noll Reserch Ltd. - June 2005

  21. Most Used Online Features Noll Reserch Ltd. - June 2005

  22. OGJ Online Key to Daily Job67.4% of those who use OGJ Online feel that the site is extremely useful, very useful, or useful to their daily job function Noll Reserch Ltd. - June 2005

  23. OGJ Subscribers Buy Your ProductsReaders’ level of involvement in purchasing products/services for their company Noll Reserch Ltd. - June 2005

  24. Products/Services Recommended by ReadersMost frequently purchased, recommended &/or specified products/ services Noll Reserch Ltd. - June 2005

  25. Information Sources for Products/ServicesSources decision-makers use to get purchasing information on products/ services Noll Reserch Ltd. - June 2005

  26. OGJ Readers Have Global Purchasing InfluenceRegions in which readers have a purchasing influence Noll Reserch Ltd. - June 2005

  27. Company Spending to Rise51% indicated that company expenditures for products/ services will increase in the next 12 months Noll Reserch Ltd. - June 2005

  28. About Noll Research Noll Research is a private company headed by Laura Noll.  Ms. Noll has more than 20 years experience in the field of business and consumer research.  Her work encompassed clients in many markets including Ernst & Young, General Electric, Swagelock, National Association of Manufacturers as well as Penton Media and PennWell Corporation.  Ms. Noll has a  degree in economics and MBA work in advanced statistics. Noll Reserch Ltd. - June 2005

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