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Strategic planning

Learning Outcomes Understand the external environment affecting an organisation Be able to review existing business plans and strategies of an organisation Be able to develop options for strategic planning for an organisation Be able to construct a strategy plan for an organisation

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Strategic planning

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  1. Learning Outcomes Understand the external environment affecting an organisation Be able to review existing business plans and strategies of an organisation Be able to develop options for strategic planning for an organisation Be able to construct a strategy plan for an organisation Be able to examine factors affecting organisational strategy plan Be able to plan for the implementation of a strategy plan Strategic planning

  2. “Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations". Johnson and Scholes (Exploring Corporate Strategy “Strategy is the pattern of activities followed by an organisation in pursuit of its long-term purposes” What is strategy?

  3. Activity Why have strategies? What benefits do they offer organisations and individuals? Can you think of any disadvantages? Why Bother?

  4. Provides a framework for operational planning Gives clarity for direction of activities To take control Improve relationships Increases organisational effectiveness Personnel satisfaction – motivation Encourage creativity and innovation Manage uncertainties Track progress Why bother?

  5. ABCDE Vision based or Goal based Issues based Alignment model Scenario planning Strategic planning models

  6. A B C D E Where we are Where we want to be How we will do it How are we doing Assessment Baseline Components Down to Specifics Evaluate • Environmental Scan • Situation – Past, Present and Future • Mission & Vision • Performance Measurement • Performance Management • Background Information • Significant Issues • Values / Guiding Principles • Targets / Standards of Performance • Review Progress – Balanced Scorecard • Situational Analysis • Align / Fit with Capabilities • Major Goals • Initiatives and Projects • Take Corrective Actions • Feedback upstream – revise plans • Action Plans • SWOT – Strength’s, Weaknesses, Opportunities, Threats • Specific Objectives • Gaps

  7. 1. Identify your purpose 2. Establish a vision statement 3. Select the goals needed to effectively achieve the vision 4. Identify approaches to each goal 5. Compile a Strategic Plan document 6. Monitor implementation of plan Vision-Based or Goals-Based Strategic Planning

  8. Identify the current, major issues facing the organisation. Brainstorm ideas to address each major issue. Compile the issues and ideas into a Strategic Plan document. Monitor implementation of the Plan and update the Plan as Needed Issues based planning

  9. The planning group outlines the organisation’s mission, programs, resources, and needed support. Identify what’s working well and what needs adjustment. Identify how these adjustments should be made. Include the adjustments as strategies in the strategic plan. Alignment model

  10. Select several external forces and imagine related changes which might influence the organization, e.g., change in regulations, demographic changes, etc. For each change in a force, discuss three different future organizational scenarios (including best case, worst case, and OK/reasonable case) which might arise with the organization as a result of each change. Suggest what the organization might do, or potential strategies, in each of the three scenarios to respond to each change. Select the most likely external changes to effect the organization, e.g., over the next three to five years, and identify the most reasonable strategies the organization can undertake to respond to the change. Scenario planning

  11. Understand your environment – micro and macro SWOT (micro) PESTLE (macro) Beginning….

  12. Activity One In groups undertake a SWOT analysis of the company you are given ( Amazon, eBay, Ikea and McDonalds) Activity Two In groups undertake a SWOT of the case study company swot

  13. What is it? Political Economic Socio Economic Technological Legislative Environmental Pestle (or pest / steeple / step)

  14. Reading the given case study and using further research on Tesco complete a detailed PESTLE analysis of the company Pestle activity

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