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Craft and Vendor Fairs

Craft and Vendor Fairs. Lisa Pretto Ibinger www.inkbigacademy.com lisa@inkbigacademy.com. Topics . Why What types of Items Cash and Carry Getting Customer Information Follow Up Finding Events Booth Set Up Pricing Packaging. Why. Make Money Grow Your Customer Base.

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Craft and Vendor Fairs

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  1. Craft and Vendor Fairs Lisa Pretto Ibinger www.inkbigacademy.com lisa@inkbigacademy.com

  2. Topics • Why • What types of Items • Cash and Carry • Getting Customer Information • Follow Up • Finding Events • Booth Set Up • Pricing • Packaging

  3. Why • Make Money • Grow Your Customer Base

  4. 3 Sales Opportunities • Crafted items • Cash and Carry • Retired items

  5. Crafted Items • Facebook group: https://www.facebook.com/groups/1423321164589698/ • Focus seasonal • Re-use Templates • Themes that work • Custom work

  6. Cash And Carry • Products • Samples • Suggestive Selling • Inventory • Taking Orders

  7. Retired Items • Stamp set • Opened Accessories • Display

  8. Gathering Customer information • Door Prize • Clipboard

  9. Follow Up • Know what you want • Decide on a focus • Thank yous • Timely

  10. Newsletter • Timing: best when they still excited • Unsubscribe option rather than a subscribe option

  11. Finding Events • Word of Mouth • Facebook • Online • Google

  12. Booth Pricing • How to know what to pay • Starting out • Juried Shows • Vendor vs Craft Fairs

  13. Booth Set Up • Creating an invitation • Table Coverings • Signage • Gather • Height • Holders • Abundant and organized

  14. Pricing • Tags • Signs • Suggestive Selling • Formula • Day of Special • Full Service

  15. Packaging • Branding opportunity • Tags • Bags

  16. Checklist • Create • Update • Use

  17. How Many? • One a quarter • Holiday Season

  18. Thank you! • PDF • Facebook Page • Put your information to work • Questions? lisa@inkbigacademy.com

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