BY Stuart davidson

1. Understanding how to use social media for business Social Media For business BY Stuart davidson

2. additional resources additional resources available from the website... Webinar recording Available soon on the Webinars page. Article “Understanding How To Leverage Social Media For Business” More Resources Video training and downloadable resources available from the Coaching area. Www.stuartjdavidson.com

3. Q&a - Take Notes Please hold all questions until the end of the webinar Make sure you have a pen and paper handy to take notes I'll work through at a fast pace to squeeze as much in as possible Webinar recording will be available on the coaching site within 24hrs Www.stuartjdavidson.com

4. Understanding Social media How can businesses successfuly leverage social media?

5. Understand Purpose Why are you choosing to explore social media as a marketing channel for your business? Why goals viability • Spend investment? • Spend time? • Use personnel? • Put yourself in public eye? • Best marketing channel? • Take risk? • Improve revenue • Sustainability • Stronger workforce • Increase scope & exposure • Diversify • Grow business • Achieveable ROI • Long-term growth • Reactive to change • Brand awareness • Expansion • Profitability Www.stuartjdavidson.com

6. Understand Goals How can social media help achieve your goals? Do you know what you're trying to achieve? 01. establish your goals Business Goals Set SMART business goals (specific, measureable, achieveable, realistic, time-bound). Marketing metrics -£35 CPA +10% revenue + 25% customer service response time Bounce rate Unique visitors Unique interactions Social impact 02. Match goals to metrics Relationship building accessibility Connectibility Match each business goal to a set of measurements that will determine its performance. 03. will social affect metrics Understand social media's impact on the metrics. Think about the fuondations of social marketing strategy. Www.stuartjdavidson.com

7. understand environment customers audience industry competitors Who are our customers? What social networks do they particpate on? How are they currently engaged in social media? What's their buyer personal? What is your typical audience makeup? Who are the influencers? What tactics are used to influence audience? Are their any reoccuring trends or patterns? What is the traditional sales and marketing process? How does social media impact the industry? How do your peers perceive social activity? Who are they? What have they done in the past that's worked and failed? What are they doing now that's working and failing? How will you compete? Ask yourself, do you know your environment well enough? Www.stuartjdavidson.com

8. understand social strategies Where to start No matter how much money, time or energy you invest, you will always have phases to your strategy execution. Where tomorrow? What does a best case social strategy look like if it's pulled apart and dissected? How can this be measured and scaled? The bottom line Remember, marketing is about making money. Any marketing should create value that in turn will assist profit-making. Www.stuartjdavidson.com

9. Understand implementation How will you implement social media into your business? Crawl walk run fly Policy, process, procedure Property management Ecosystem management Innovation and integration Documentation, software, people, skills, strategies, tactics, planning etc. Engagement, training, analysis, community, content delivery, outreach, teams etc. Collaboration, partners, social selling, scale engagement and deliery, measure/refine etc. Social culture, stakeholders connected, ambassador & influencer, systems integration, discovery etc. Www.stuartjdavidson.com

10. understand best practice Understand best practice and social etiquette within social media to avoid negative PR or reputational damage. homework goal-focused socialise You can never be over prepared – do extensive research and prepare properly.s Make sure you set smart goals and routinely measure, test and evaluate your efforts. If you’re not being sociable, then you’ve failed to grasp the point of social media. Www.stuartjdavidson.com

11. understand bad practice When leveraging social media, there are some key practices that you need to avoid. Buy likes or views spam deceitful Don't take shortcuts and think buying likes or video views will produce anything of value. Don't share repetitive sales messages thinking people will pay any attention to them. Don't act differently in social media than you would in real life face-to-face situations. Www.stuartjdavidson.com

12. Understanding how to use social media for business Key takeaways: • Understand your decision to use social media • Understand how social media can fit into your business • Understand Your social media strategies • Understand the stages in social integration • Understand best practice and bad practice Www.stuartjdavidson.com

13. Have your say: Q&A If you haven't done so already, type your question into the message box now.

14. What's next? Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area. As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! EMAIL: contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark Www.stuartjdavidson.com

15. See you next time! Remember to check the coaching website for webinar video recording.